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Planning application

Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

Granted Southampton 26/00814/ADV Advertising

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

As published by the council, reference 26/00814/ADV

Application record

Reference
26/00814/ADV
Category
Advertising
Status
Approved
Decision
Granted As published: Approve with Conditions
Validated
13 Jul 2026
Decided
7 Sep 2026
Postcode
SO15 0BT

Timeline

Dates from the published record

  1. 13 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  2. 27 Jul 2026

    Added to PlanIndex

  3. 7 Sep 2026

    Decision issued: Approve with Conditions

What this grant of permission means

Southampton granted permission on 7 September 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

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    26/02052/ADVS Submitted 21 Sep 2026 50 yards away

    92% historically approved · decision due ~16 Nov

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    Awaiting decision

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    21/01188/DIS Submitted 3 Aug 2021 50 yards away

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  • Former Cromwell Tools Site Second Avenue Millbrook Southampton SO15 0BY

    21/01187/NMA Submitted 3 Aug 2021 50 yards away

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    19/01943/DIS Submitted 20 Nov 2019 100 yards away

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  • Mcdonalds Redbridge Road Southampton SO16 9SH

    20/00564/ADV Submitted 28 Apr 2020 100 yards away

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  • Snows Seat Second Avenue Southampton SO15 0BA

    22/00468/ADV Submitted 25 Mar 2022 100 yards away

    Installation of 4 internally illuminated fascia signs, 1 non illuminated corner module, 1 non illuminated entrance sign, 1 non illuminated directional sign and 2 non illuminated freestanding totems

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In Southampton

  • 26/01229/ADV Awaiting decision

    Turner Sims Concert Hall Building 52 Salisbury Road Southampton SO17 1BJ

    Installation of 4x internally illuminated fascia signs.

    Advertising
  • 26/01183/ADV Awaiting decision

    Rotunda Entrance West Quay Shopping Centre Southampton SO15 1QE

    Replacement of 1x internally illuminated high level sign.

    Advertising
  • 26/01056/ADV Awaiting decision

    75 Bedford Place Southampton SO15 2DF

    Installation of internally illuminated fascia sign.

    Advertising
  • 26/00927/ADV Granted

    Factory adjacent Ocean House West Quay Road Southampton SO15 1GZ

    Installation of 1 x externally illuminated fascia sign, 2 x internally illuminated fascia signs and 1 x non-illuminated freestanding totem (submitted in conjunction with 26/00926/FUL).

    Received 10 Aug, published by the council 20 Aug 2026 Advertising
  • 26/01014/ADV Awaiting decision

    Unit 3 City Industrial Park Southern Road Southampton SO15 1HG

    Installation of 2x internally illuminated fascia signs and 1x internally illuminated projecting sign (submitted in conjunction with 26/01013/FUL).

    Advertising