Planning application
Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.
As published by the council, reference 26/00814/ADV
Application record
- Reference
- 26/00814/ADV
- Category
- Advertising
- Status
- Approved
- Decision
- Approve with Conditions
- Validated
- 13 Jul 2026
- Decided
- 7 Sep 2026
- Postcode
- SO15 0BT
Timeline
Dates from the published record
-
13 Jul 2026
Validated
Checked as complete and ready for consideration.
-
27 Jul 2026
Added to PlanIndex
-
7 Sep 2026
Decision issued: Approve with Conditions
What this grant of permission means
Southampton granted permission on 7 September 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Other advertisement consent applications
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26/00922/ADV Granted
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25/01543/ADV Granted
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Installation of 1 x internally illuminated sign (retrospective) (amended after validation to add retrospective)
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26/01017/ADV Awaiting decision
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Replacement of existing signage, installation of 2 x internally illuminated signs and 4 x non-illuminated signs. (submitted in conjunction with 26/01016/FUL)
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Installation of 3x internally illuminated signs.
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26/00948/ADV Awaiting decision
First Floor Savannah House 3 Ocean Way Southampton SO14 3TJ
Installation of replacement externally illuminated fascia sign.