Planning application
Land adjacent 393 Bitterne Road Precinct Southampton
Relates to 26/00726/FUL
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Installation of 2 x digital display screens (submitted in conjunction with 26/00726/FUL).
As published by the council, reference 26/00727/ADV
Application record
- Reference
- 26/00727/ADV
- Category
- Advertising
- Status
- Approved
- Decision
- Approved
- Validated
- 14 Jul 2026
Site history
Applications at this address on the Southampton register
This site has had 2 applications since 2026: 2 approved, 0 refused.
-
26/00726/FUL Granted
Land adjacent 393 Bitterne Road Precinct Southampton
Installation of BT Street Hub and associated removal of existing BT kiosks (submitted in conjunction with 26/00727/ADV)
Timeline
Dates from the published record
-
14 Jul 2026
Validated
Checked as complete and ready for consideration.
-
25 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
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26/00726/FUL Granted
Land adjacent 393 Bitterne Road Precinct Southampton
Installation of BT Street Hub and associated removal of existing BT kiosks (submitted in conjunction with 26/00727/ADV)
1 later application on the register refers to this one:
-
26/00726/FUL Granted
Land adjacent 393 Bitterne Road Precinct Southampton
Installation of BT Street Hub and associated removal of existing BT kiosks (submitted in conjunction with 26/00727/ADV)
What this grant of permission means
Southampton granted permission, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Other advertisement consent applications
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Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.
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26/01017/ADV Awaiting decision
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Installation of 3x internally illuminated signs.