Planning application
26/00694/ADV
Unit 1 and 2 The Old Dairy Business Centre 77 - 107 Empress Road Southampton SO14 0YT
Proposal
Installation of 2 x non-illuminated and 2x internally illuminated fascia signs.
As published by the council, reference 26/00694/ADV
Timeline
Dates from the published record
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15 Jun 2026
Received by Southampton
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25 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Southampton for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/01086/FUL Granted
Unit 3 Imperial Park Empress Road Southampton SO14 0JW
Change of use Class E (Commercial, Business and Service) to Leisure Venue (Sui Generis) for Battle of Britain Dodgems venue with removal of front staircase and new door to rear elevation and associated amenities (departure).
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26/00459/ADV Granted
Unit 3 Imperial Park Empress Road Southampton SO14 0JW
Installation of 2 x non illuminated vinyl signs
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20/01686/FUL Granted
54-58 Empress Road Southampton SO14 0JU
Demolition of existing unit on site and erection of a single storey building for use as MOT garage, body repair and mechanical works to vehicles and associated boundary treatment (Resubmission of LPA ref 19/01615/FUL).
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26/00221/FUL Granted
80 - 96 Bevois Valley Road Southampton SO14 0JZ
Erection of security fencing and gates.
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25/01238/FUL Refused
124 Bevois Valley Road Southampton SO14 0JZ
Change of use to six short term serviced apartments for a temporary period of three years (retrospective).
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21/00746/ADV Granted
The Blue Box 104-108 Bevois Valley Road Southampton SO14 0JZ
Installation of 1x internally illuminated fascia sign
Other advertising applications
In Southampton
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26/00397/ADV Granted
39A - 39B The Avenue Southampton SO17 1XN
Installation of internally illuminated signage comprising 2x fascia signs, 1x totem sign, 1x wall mounted poster display and 2x internal digital display screens. (submitted in conjunction with 26/00396/FUL).
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26/00571/ADV Granted
110 Northam Road Southampton SO14 0QL
Installation of 2 x digital displays following removal of existing displays
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26/00814/ADV Awaiting decision
Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT
Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.
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26/00614/ADV Granted
5 - 7 Gordon Buildings Shirley High Street Southampton SO15 3LS
Installation of 3x internally illuminated fascia signs and 2x internally illuminated projecting signs. (Submitted in conjunction with 26/00613/FUL).
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26/00546/ADV Granted
108 St Andrews Road Southampton SO14 0AE
Replacement Signage - Erection of 1 x illuminated digital display sign.