Planning application
94 - 96 Shirley High Street Southampton SO16 4FB
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Installation of 1 x internally illuminated sign (retrospective) (amended after validation to add retrospective)
As published by the council, reference 25/01543/ADV
Application record
- Reference
- 25/01543/ADV
- Category
- Advertising
- Status
- Approved
- Decision
- Approve with Conditions
- Received
- 20 Apr 2026
- Validated
- 20 Apr 2026
- Decided
- 11 Sep 2026
- Ward
- Millbrook
- Postcode
- SO16 4FB
Timeline
Dates from the published record
-
20 Apr 2026
Received by Southampton
-
25 Jul 2026
Added to PlanIndex
-
11 Sep 2026
Decision issued: Approve with Conditions
Documents
Plans, drawings, consultee responses and the officer's report
4 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this grant of permission means
Southampton granted permission on 11 September 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.
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