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Planning application

25/01372/ADV

197 Portswood Road Southampton SO17 2NF

Granted Southampton Advert Application

Proposal

Installation of an internally illuminated fascia and projecting sign

As published by the council, reference 25/01372/ADV

Timeline

Dates from the published record

  1. 30 Oct 2025

    Received by Southampton

  2. 23 Dec 2025

    Decision issued: Approve with Conditions

  3. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Southampton

  • 26/00397/ADV Granted

    39A - 39B The Avenue Southampton SO17 1XN

    Installation of internally illuminated signage comprising 2x fascia signs, 1x totem sign, 1x wall mounted poster display and 2x internal digital display screens. (submitted in conjunction with 26/00396/FUL).

    7 Apr 2026 Advertising
  • 26/00571/ADV Granted

    110 Northam Road Southampton SO14 0QL

    Installation of 2 x digital displays following removal of existing displays

    19 May 2026 Advertising
  • 26/00814/ADV Awaiting decision

    Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

    Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

    13 Jul 2026 Advertising
  • 26/00614/ADV Granted

    5 - 7 Gordon Buildings Shirley High Street Southampton SO15 3LS

    Installation of 3x internally illuminated fascia signs and 2x internally illuminated projecting signs. (Submitted in conjunction with 26/00613/FUL).

    27 May 2026 Advertising
  • 26/00546/ADV Granted

    108 St Andrews Road Southampton SO14 0AE

    Replacement Signage - Erection of 1 x illuminated digital display sign.

    12 May 2026 Advertising