25/01098/ADV

1. 26 Aug 2025

   Received by Southampton

2. 3 Nov 2025

   Decision issued: Refuse

3. 25 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 22/01319/DIS Granted

  St Marks Ce Primary School Stafford Road Southampton City Of Southampton SO15 5TE

  Application for approval of details reserved by condition 32 (Landscaping), 42 (start and finish times) and 45 (Coach Management Plan) of permission 19/02011/R3CFL for an erection of new school.

  22 Sep 2022 108m away Conditions
• 26/00670/DIS Awaiting decision

  St Marks CE Primary School Stafford Road Southampton SO15 5TE

  Application for approval of details reserved by condition 43 (car park management plan) of planning permission ref 19/02011/R3CFL for a new school

  8 Jun 2026 108m away Conditions
• 22/01528/DIS Awaiting decision

  289 Shirley Road Southampton SO15 3HT

  Application for approval of details reserved by condition 3(Waste Management) and 4(CCTV) of permission 20/00182/FUL for Change of use to Sui Generis (Drinking establishment).

  8 Nov 2022 118m away Conditions
• 22/01674/FUL Withdrawn

  196-198 Shirley Road Southampton SO15 3FL

  Change of use of first floor from 2 residential dwellings (C3) to office space (Class E) - No external changes (amended after validation from 3 to 2 dwellings)

  3 Jan 2023 160m away Full applications
• 25/01409/FUL Refused

  210 - 214 Shirley Road Southampton SO15 3FL

  Erection of a single-storey front extension to create covered and enclosed sales area. (Retrospective).

  10 Nov 2025 160m away Full applications
• 23/00025/FUL Granted

  303-305 Shirley Road Southampton SO15 3HU

  Erection of a covered timber decking enclosed by trellis panels attached to the front elevation to create outdoor seating area.

  10 Jan 2023 174m away Full applications

• 26/00397/ADV Granted

  39A - 39B The Avenue Southampton SO17 1XN

  Installation of internally illuminated signage comprising 2x fascia signs, 1x totem sign, 1x wall mounted poster display and 2x internal digital display screens. (submitted in conjunction with 26/00396/FUL).

  7 Apr 2026 Advertising
• 26/00571/ADV Granted

  110 Northam Road Southampton SO14 0QL

  Installation of 2 x digital displays following removal of existing displays

  19 May 2026 Advertising
• 26/00814/ADV Awaiting decision

  Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

  Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

  13 Jul 2026 Advertising
• 26/00614/ADV Granted

  5 - 7 Gordon Buildings Shirley High Street Southampton SO15 3LS

  Installation of 3x internally illuminated fascia signs and 2x internally illuminated projecting signs. (Submitted in conjunction with 26/00613/FUL).

  27 May 2026 Advertising
• 26/00546/ADV Granted

  108 St Andrews Road Southampton SO14 0AE

  Replacement Signage - Erection of 1 x illuminated digital display sign.

  12 May 2026 Advertising