21/00806/ADV

1. 24 May 2021

   Received by Southampton

2. 20 Jul 2021

   Decision issued: Refuse

3. 27 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 26/00281/ADV Granted

  1 Harbour Parade Southampton SO15 1BA

  Installation of illuminated signage to existing pole.

  12 Mar 2026 195m away Advertising
• 25/01063/FUL Granted

  Unit 1 West Quay Retail Park Harbour Parade Southampton SO15 1BA

  External alterations, reconfiguration of car park, provision of replacement plant on rear elevation and installation of rooftop solar panels (Amended Description)

  14 Aug 2025 195m away Full applications
• 25/01470/ADV Granted

  Unit 1 West Quay Retail Park Harbour Parade Southampton SO15 1BA

  dInstallation of internally illuminated fascia sign, 4 x internally illuminated bubble sign and 1 x internally illuminated poster sign

  21 Nov 2025 195m away Advertising
• 25/00309/TPO Granted

  1 Harbour Parade Southampton SO15 1BA

  T1 Pine - Reduce over extended lateral branches by 2m of adjacent Pine obstructing security camera to the road T2 Pine - Remove Pine tree obstructing security camera to the road T3 Oak - Reduce lateral branches around light from Oak at entrance to Boots carpark by 2.5m T4 Oak - Reduce lateral branches around camera from Oak in Furniture Village carpark by 2.5m T5 Prunus - Clear Prunus along side of Matalan by 2.5m to allow better visibility for cameras G1 London plane x2 - Crown raise trees along drive through to height of 2.6m G2 London Plane x3 - Crown raise trees along West Quay road over footpath to height of 3.5m. G3 Ash x4 - Crown raise Ash trees in carpark of Matalan to height of 3.5m over parking areas G4 Pine x2 Oak x5 - Crown raise trees along entire of Harbour road to height of 3.5m over footpath and 5.2m over road.

  23 Dec 2025 195m away Trees
• 26/00243/FUL Granted

  1 Harbour Parade Southampton SO15 1BA

  Refurbishment of the restaurant to include the redecoration of the elevations, the addition of an under eaves extension, relocated entrance door and the formation of new access door. Existing drive thru booths to be updated by the installation of new aluminium cladding and associated works.

  4 Mar 2026 195m away Full applications
• 25/01346/PAPV Granted

  West Quay Retail Park Management and Security Suite Harbour Parade Southampton SO15 1BA

  Notification for prior approval for the installation of solar photovoltaic equipment to the roof

  22 Oct 2025 195m away Prior approval

• 26/00397/ADV Granted

  39A - 39B The Avenue Southampton SO17 1XN

  Installation of internally illuminated signage comprising 2x fascia signs, 1x totem sign, 1x wall mounted poster display and 2x internal digital display screens. (submitted in conjunction with 26/00396/FUL).

  7 Apr 2026 Advertising
• 26/00571/ADV Granted

  110 Northam Road Southampton SO14 0QL

  Installation of 2 x digital displays following removal of existing displays

  19 May 2026 Advertising
• 26/00814/ADV Awaiting decision

  Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

  Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

  13 Jul 2026 Advertising
• 26/00614/ADV Granted

  5 - 7 Gordon Buildings Shirley High Street Southampton SO15 3LS

  Installation of 3x internally illuminated fascia signs and 2x internally illuminated projecting signs. (Submitted in conjunction with 26/00613/FUL).

  27 May 2026 Advertising
• 26/00546/ADV Granted

  108 St Andrews Road Southampton SO14 0AE

  Replacement Signage - Erection of 1 x illuminated digital display sign.

  12 May 2026 Advertising