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Planning application

Land Adj A33/West Quay Road West Quay Road Southampton

Refused Southampton 21/00806/ADV Advert Application

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Installation of replacement signage with 1 x illuminated LED digital display sign (4m x 8m).

As published by the council, reference 21/00806/ADV

Application record

Reference
21/00806/ADV
Type
Advert Application
Status
Refused
Decision
Refuse
Received
24 May 2021
Validated
24 May 2021
Decided
20 Jul 2021
Ward
Bargate
Decision by
Delegated Decision

Timeline

Dates from the published record

  1. 24 May 2021

    Received by Southampton

  2. 20 Jul 2021

    Decision issued: Refuse

  3. 27 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Southampton refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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    Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

    Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

    7 Sep 2026 Advertising
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    Replacement of existing signage, installation of 2 x internally illuminated signs and 4 x non-illuminated signs. (submitted in conjunction with 26/01016/FUL)

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    Installation of 3x internally illuminated signs.

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