21/00737/ADV

1. 25 May 2021

   Received by Southampton

2. 28 Jun 2021

   Decision issued: Approve with Conditions

3. 27 Jul 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 25/01089/FUL Granted

  10 Princes Street Southampton SO14 5RP

  Erection of a temporary single storey warehouse building for use as storage and distribution (Class B8) (Departure from the Local Plan)

  15 Sep 2025 309m away Full applications
• 25/01553/FUL Granted

  23 - 27 Princes Street Southampton SO14 5RP

  Retrospective permission sought to change use from brewery to mixed use brewery and drinking establishment with retail sale of alcohol (sui generis) (Departure from Local Plan)

  20 Oct 2025 309m away Full applications
• 25/01542/FUL Granted

  51 Quayside Road Southampton SO18 1AE

  Erection of a single-storey side extension.

  5 Dec 2025 360m away Full applications
• 26/00102/FUL Granted

  162 Northam Road Southampton SO14 0QF

  Installation of new security measures including the erection of new boundary fence and gates at the rear, 2 x new security doors to the front elevation.

  5 Feb 2026 414m away Full applications
• 25/01474/FUL Granted

  36 Bitterne Road West Southampton SO18 1AP

  Change of use from a dwelling to a 7-bed HMO (Sui Generis)

  21 Nov 2025 482m away Full applications

• 26/00397/ADV Granted

  39A - 39B The Avenue Southampton SO17 1XN

  Installation of internally illuminated signage comprising 2x fascia signs, 1x totem sign, 1x wall mounted poster display and 2x internal digital display screens. (submitted in conjunction with 26/00396/FUL).

  7 Apr 2026 Advertising
• 26/00571/ADV Granted

  110 Northam Road Southampton SO14 0QL

  Installation of 2 x digital displays following removal of existing displays

  19 May 2026 Advertising
• 26/00814/ADV Awaiting decision

  Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

  Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

  13 Jul 2026 Advertising
• 26/00614/ADV Granted

  5 - 7 Gordon Buildings Shirley High Street Southampton SO15 3LS

  Installation of 3x internally illuminated fascia signs and 2x internally illuminated projecting signs. (Submitted in conjunction with 26/00613/FUL).

  27 May 2026 Advertising
• 26/00546/ADV Granted

  108 St Andrews Road Southampton SO14 0AE

  Replacement Signage - Erection of 1 x illuminated digital display sign.

  12 May 2026 Advertising