21/00686/ADV

1. 30 Apr 2021

   Received by Southampton

2. 30 Jun 2021

   Decision issued: Refuse

3. 27 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 25/00814/FUL Awaiting decision

  Unit 12 City Commerce Centre Marsh Lane Southampton SO14 3EW

  Change of use from light industrial unit (Use Class E) to a religious education institution / meeting place (Use Class F1) (Retrospective)

  24 Jun 2025 42m away Full applications
• 26/00606/FUL Awaiting decision

  Former Olleco Site, Royal Crescent Road, Southampton, SO14 3TT

  Renewal of temporary Planning Permission reference 24/01207/FUL for use of site as a car park.

  27 May 2026 134m away Full applications
• 22/00051/TCA Granted

  129 Bernard Street Southampton SO14 3DY

  Crown reduce Cherry Tree in rear garden by approximately 2-3m to suitable growth points.

  10 Aug 2022 201m away Trees
• 25/01170/DIS Granted

  Terminus House Terminus Terrace Southampton SO14 3FE

  Application for approval of details reserved by condition 11 (archaeological watching brief) of planning permission ref 24/00198/FUL for approved works.

  12 Sep 2025 204m away Conditions
• 25/01027/LBC Granted

  Terminus House Terminus Terrace Southampton SO14 3FE

  Listed Building Consent sought for internal alterations at ground floor level.

  7 Aug 2025 204m away Heritage and listed buildings
• 22/01323/FUL Granted

  The Forecout, Cabot House Chapel Road Southampton SO14 5BR

  Installation of replacement bin storage for Cabot House

  29 Nov 2022 223m away Full applications

• 26/00397/ADV Granted

  39A - 39B The Avenue Southampton SO17 1XN

  Installation of internally illuminated signage comprising 2x fascia signs, 1x totem sign, 1x wall mounted poster display and 2x internal digital display screens. (submitted in conjunction with 26/00396/FUL).

  7 Apr 2026 Advertising
• 26/00571/ADV Granted

  110 Northam Road Southampton SO14 0QL

  Installation of 2 x digital displays following removal of existing displays

  19 May 2026 Advertising
• 26/00814/ADV Awaiting decision

  Polestar Snows House Second Avenue Milbrook Southampton SO15 0BT

  Installation of 2 x internally illuminated fascia signs and 1 x non-illuminated fascia sign. The works include: ? Two internally illuminated Polestar corporate fascia signs, each comprising a 1,000mm high illuminated logo with 653mm high side-lit, three-dimensional acrylic lettering finished in black, mounted to the south and east elevations of the building. ? One non-illuminated "Polestar Pre-owned" fascia sign comprising 490mm high three-dimensional lettering finished in black, mounted to a white aluminium back tray measuring approximately 10.502m wide by 1.000m high. The illuminated Polestar signs will utilise low-energy LED illumination with concealed electrical connections. The "Polestar Pre-owned" sign is non-illuminated. All advertisements will be fixed directly to the existing building fa?ade and cladding using proprietary concealed fixings. No changes are proposed to the building's use, footprint or structure. The illuminated advertisements are static and will not include any flashing, moving or intermittent illumination. The proposal forms part of the corporate rebranding of the existing dealership.

  13 Jul 2026 Advertising
• 26/00614/ADV Granted

  5 - 7 Gordon Buildings Shirley High Street Southampton SO15 3LS

  Installation of 3x internally illuminated fascia signs and 2x internally illuminated projecting signs. (Submitted in conjunction with 26/00613/FUL).

  27 May 2026 Advertising
• 26/00546/ADV Granted

  108 St Andrews Road Southampton SO14 0AE

  Replacement Signage - Erection of 1 x illuminated digital display sign.

  12 May 2026 Advertising