37-39 Bell Street HENLEY-ON-THAMES RG9 2BA

1. 6 Sep 2016

   Received by South Oxfordshire

2. 7 Sep 2016

   Validated

   Checked as complete and ready for consideration.

3. 2 Nov 2016

   Decision issued: Consent to Display an Advertisement

4. 27 Aug 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 63A Bell Street Henley-on-Thames RG9 2BA

  P26/S0159/DIS Submitted 20 Jan 2026 0m away

  Discharge of condition(s) 3 (Material details - insulation), 4 (Building Record - prior to commencement), 5 (Schedule of Works) and 6 (Windows - schedule and joinery details) on application reference P25/S0620/LB (63A The Dolls House - change of use C3 to C1. Conversion of existing whole house holiday rental accommodation into individual room serviced hotel accommodation for The Bull on Bell Street. 63 - change of use Ea to C1 for part of first floor and all of second floor. Internal alterations to facilitate conversion. 63 - change of use Ea to Sui Generis. Converted to provide additional function space for the Bull on Bell Street. Internal alterations to facilitate conversion).

  Decided Conditions Windows or glazing 16 docs

• 29-31 Bell Street, Henley-on-Thames, RG9 2BA

  P24/S3029/FUL Submitted 24 Sep 2024 0m away

  Conversion of existing first floor and second floor to create six 2-bedroom apartments (bin store arrangements altered as shown on amended plans received 11th November 2024).

  Granted Full applications New dwelling 17 docs

• The Flat 25 Bell Street Henley-on-Thames RG9 2BA

  P19/S4339/LB Submitted 27 Nov 2019 0m away

  Proposed internal alterations and new off-street parking to existing first floor residential flat. (as amended by drawings received 24 December 2019 to include first floor roof terrace and as per detailed drawings for installation of ensuite bathroom submitted 15 January 2020)

  Granted Heritage and listed buildings 13 docs

• 29-31 Bell Street Henley-on-Thames RG9 2BA

  P25/S3608/NM Submitted 14 Nov 2025 0m away

  Non material amendment to application ref. P25/S0469/FUL (Conversion of existing first floor and second floor to create six 2-bedroom apartments and erection of a mansard roof containing three flats, with amenity space) - Design changes as set out in the supporting Statement.

  Refused Amendments New dwelling Loft or dormer 10 docs
  Several homes

• 15 Bell Street Henley-On-Thames RG9 2BA

  P19/S2116/A Submitted 3 Jul 2019 0m away

  New fascia signage (as amended by plans received 2017-08-2019 to remove use of illumination and use aluminium rather than vinyl).

  Granted Advertising 12 docs

• Behind Fluidity, 45 Bell Street, Henley on Thames, Oxon, RG9 2BA

  P17/S4877/TCA Submitted 2 Nov 2017 0m away

  T1 - Yew T1 - Yew tree located to rear of property. Reduce lateral spread close to previous pruning points (approx 2.0m) and reduce height by up to 1.5m to create a more compact and easily maintainable canopy, and provide 2.0m clearance from nearby buildings. Incorporated within this scope of works is the removal of any dead wood. Works previously approved 21 October 2015 under reference CA 6877. Remarks:

  Decided Trees 2 docs

• P26/S2206/A Granted

  Co-op Food, Didcot - Kilburn Place Kilburn Place Didcot OX11 9SH

  A non-illuminated two metre high totem sign.

  10 Jun 2026 Advertising
• P26/S3358/A Decided

  5 Abingdon Road Didcot OX11 9BL

  • S1 - 2 x Canopy-Mounted Illuminated ‘Lidl’ Signs – above the canopy on the south and east elevations • S2 - 1 x Column-Mounted Poster Display Unit - on the trolley bay • S3 - 1 x Wall-Mounted Billboard (Small) – east elevation next to trolley bay • S4 - 1 x Wall Mounted Billboard (Large) – east elevation in front of the parent and child parking spaces

  4 Aug 2026 Advertising
• P26/S3363/A Decided

  156 Broadway Didcot OX11 8RJ

  Conversion of the site from a charity shop into a Banking Hub to include part of the shopfront and entrance door to be replaced, new low level wall to match existing, the installation of two louvres and an external condenser. Externally advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster and two illuminated marketing posters. On the shopfront door, signage will include an opening hours sign and a CCTV sign.

  4 Aug 2026 Advertising
• P26/S3049/A Decided

  Prezzo 12A Buttermarket Thame OX9 3EW

  Retrospective application for replacement signage to the front and side elevations of the building. New design will be in Azzuri blue backing with white lettering. Signage will be externally illuminated as per the current signage utilising the same goose neck lights.

  21 Jul 2026 Advertising
• P26/S0852/A Granted

  The Bridge Harvester, London Road, Wheatley, OX33 1JH

  Installation of 1x single leg post sign, 1x single sided post mounted corex sign, 2x existing sets of individual letters and logos to be refurbished, 1x set of individual welcome letters, 1x wall mounted corex sign and 1x double sided post mounted welcome sign

  18 Mar 2026 Advertising