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Planning application

23/03869/ADV

Land At H L Brown Jewellery Store Barker's Pool Sheffield S1 2HB

Refused Sheffield Advertisement Consent Application

Proposal

Relocate existing double-sided Free-Standing Advertising Unit (FSU) featuring digital advertising display on one side and a paper advertising display on the other

As published by the council, reference 23/03869/ADV

Timeline

Dates from the published record

  1. 6 Dec 2023

    Received by Sheffield

  2. 7 Dec 2023

    Validated

    Checked as complete and ready for consideration.

  3. 26 Mar 2024

    Decision issued: Refuse

  4. 22 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/01532/ADV Granted

    H L Brown And Son Ltd 2 - 8 Barker's Pool Sheffield S1 1LZ

    3x internally illuminated fascia signs and replacement awning canopies

    22 May 2026 9m away Advertising
  • 26/02078/FUL Awaiting decision

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    10 Jul 2026 35m away Full applications
  • 26/01484/FUL Awaiting decision

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    19 May 2026 62m away Full applications
  • 24/00104/CDPN Granted

    Yorkshire Bank Chambers Fargate Sheffield S1 2HD

    Conversion of fourth-floor commercial unit (Use Class E) to use as 4no. residential flats (Use Class C3)

    10 Jan 2024 67m away
  • 18/04782/COND1 Decided

    Fountain Precinct Balm Green Sheffield S1 2JA

    Application to approve details in relation to condition numbers 3. External Materials and 4. Large Scale Details; Relating to planning permission 18/04782/FUL

    13 Sep 2019 67m away Conditions
  • 21/00863/TCA Granted

    Fountain Precinct Balm Green Sheffield S1 2JA

    Removal of trees (City Centre Conservation Area)

    22 Feb 2021 68m away Trees

In Sheffield

  • 26/01613/ADV Granted

    Barrow Road Sidings Barrow Road Sheffield S9 1JB

    1x non illuminated free standing sign and 3x non illuminated directional signs

    1 Jun 2026 Advertising
  • 26/02236/ADV Awaiting decision

    240 Penistone Road Owlerton Sheffield S6 2FQ

    Signage to car showroom

    24 Jul 2026 Advertising
  • 26/01092/ADV Granted

    Wagamama Unit 2 Leopold Square Sheffield S1 2JG

    1 halo illuminated individual letter facia sign to north-east elevation and 1 halo illuminated text facia sign behind entrance window (amended description 09.07.26)

    15 Apr 2026 Advertising
  • 26/02164/ADV Awaiting decision

    228 Sharrow Vale Road Sheffield S11 8ZH

    1x externally illuminated fascia sign

    20 Jul 2026 Advertising
  • 26/02156/ADV Awaiting decision

    The Nottingham Building Society 9 Norfolk Row Sheffield S1 2PA

    1x externally illuminated fascia sign and 1x externally illuminated projecting sign

    17 Jul 2026 Advertising