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Planning application

197 Oak Road West Bromwich B70 8HW

Refused Sandwell DC/25/6969A Application to Display Adverts

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Proposed 1 No. internally-illuminated fascia sign and 1 No. internally-illuminated surround sign.

As published by the council, reference DC/25/6969A

Application record

Reference
DC/25/6969A
Type
Application to Display Adverts
Status
Decided
Decision
Refuse Advertisement Consent
Received
11 Nov 2025
Validated
11 Nov 2025
Decided
6 Jan 2026
Ward
Greets Green & Lyng
Decision by
Delegated Decision
Postcode
B70 8HW

Timeline

Dates from the published record

  1. 11 Nov 2025

    Received by Sandwell

  2. 6 Jan 2026

    Decision issued: Refuse Advertisement Consent

  3. 8 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 197 Oak Road West Bromwich B70 8HW

    DC/25/71186 Submitted 11 Nov 2025 0m away

    Proposed installation of ATM machine.

    Refused Full applications 10 docs

  • 256 Oak Road West Bromwich B70 8HN

    DC/25/71165 Submitted 3 Nov 2025 47m away

    Proposed single storey rear and side extension.

    Refused Householder Extension 3 docs
    Small domestic

  • 52 Gads Lane West Bromwich B70 8QU

    DC/22/66828 Submitted 23 Mar 2022 109m away

    Proposed two storey side/rear and single storey rear extension.

    Granted Householder Extension 15 docs
    Small domestic

  • 14 Ireland Green Road West Bromwich B70 8QS

    DC/22/66794 Submitted 17 Mar 2022 160m away

    Proposed single storey rear extension (lawful development certificate).

    Granted Lawful development Extension 5 docs
    Small domestic

  • 14 Brandon Close West Bromwich B70 8JR

    DC/25/70606 Submitted 7 May 2025 176m away

    Proposed single storey rear extension (resubmission of planning permission DC/25/70367).

    Refused Householder Extension 6 docs
    Small domestic

  • 30 Gads Lane West Bromwich B70 8QW

    DC/20/64651 Submitted 24 Aug 2020 205m away

    Proposed single storey side and rear extension.

    Granted Householder Extension 7 docs
    Small domestic

In Sandwell

  • DC/26/7001A Granted

    76 - 78 Toll End Road Tipton DY4 0EU

    Proposed externally-illuminated fascia sign to side.

    16 Jun 2026 Advertising
  • DC/26/7007A Awaiting decision

    82B Holyhead Road Wednesbury WS10 7PA

    Retention of 2 No. illuminated ATM signs.

    12 Aug 2026 Advertising
  • DC/26/6998A Refused

    MCS Plant Hire Group Ltd Gregston Industrial Estate Birmingham Road Oldbury B69 4EX

    Proposed 2 No digital display screens.

    18 May 2026 Advertising
  • DC/26/7004A Awaiting decision

    Unit Q Park Lane Birmingham B21 8LE

    Proposed internally-illuminated and non-illuminated fascia and free-standing signs.

    15 Jul 2026 Advertising
  • DC/26/6996A Granted

    BT Hub Fronting Jack Judge House Halesowen Street Oldbury

    Proposed two digital 75 inch LCD display screens, one on each side of the Street Hub Unit.

    12 May 2026 Advertising