Planning application
JCDecaux Union Street West Bromwich
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Proposed replacement of the existing free-standing advertising tower incorporating two 6 m x 9 m digital screens.
As published by the council, reference DC/22/6779A
Application record
- Reference
- DC/22/6779A
- Type
- Application to Display Adverts
- Status
- Decided
- Decision
- Grant Conditional Advertisement Consent
- Received
- 16 May 2022
- Validated
- 16 May 2022
- Decided
- 1 Jul 2022
- Ward
- West Bromwich Central
- Decision by
- Delegated Decision
Timeline
Dates from the published record
-
16 May 2022
Received by Sandwell
-
1 Jul 2022
Decision issued: Grant Conditional Advertisement Consent
-
25 Aug 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Agent on file
4 applications on PlanIndex · across 4 councils
Trade members see who it is, their full track record, and every application they have filed.
See who's behind itDocuments
Plans, drawings, consultee responses and the officer's report
12 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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