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Planning application

DC/22/6750A

Midland Metropolitan Hospital Grove Lane Smethwick

Granted Sandwell Application to Display Adverts

Proposal

Proposed 1 No. free standing internally illuminated double sided digital screen.

As published by the council, reference DC/22/6750A

Timeline

Dates from the published record

  1. 19 Jan 2022

    Received by Sandwell

  2. 25 May 2022

    Decision issued: Grant Conditional Advertisement Consent

  3. 28 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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