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Planning application

1 Birmingham Road West Bromwich B71 4JH

Granted Sandwell DC/21/6746A Application to Display Adverts

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Proposed 9 No. internally illuminated fascia signs, 1 No. internally illuminated totem pole, 4 internally illuminated height limiter poles, 1 No. internally illuminated rotating board, 2 No digital order screens, 2 No. digital menus and 2 No. internally illuminated doubled sided billboards.

As published by the council, reference DC/21/6746A

Application record

Reference
DC/21/6746A
Type
Application to Display Adverts
Status
Decided
Decision
Grant Conditional Advertisement Consent
Received
14 Dec 2021
Validated
14 Dec 2021
Decided
13 Jul 2022
Ward
West Bromwich Central
Decision by
Delegated Decision
Postcode
B71 4JH

Timeline

Dates from the published record

  1. 14 Dec 2021

    Received by Sandwell

  2. 13 Jul 2022

    Decision issued: Grant Conditional Advertisement Consent

  3. 25 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

20 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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In Sandwell

  • DC/26/7001A Granted

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    Unit Q Park Lane Birmingham B21 8LE

    Proposed internally-illuminated and non-illuminated fascia and free-standing signs.

    15 Jul 2026 Advertising
  • DC/26/6996A Granted

    BT Hub Fronting Jack Judge House Halesowen Street Oldbury

    Proposed two digital 75 inch LCD display screens, one on each side of the Street Hub Unit.

    12 May 2026 Advertising