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Planning application

DC/20/6693A

Highfields High Street West Bromwich B70 8RJ

Granted Sandwell Application to Display Adverts

Proposal

Proposed 14 No. non-illuminated direction and information signs.

As published by the council, reference DC/20/6693A

Timeline

Dates from the published record

  1. 26 Jun 2020

    Received by Sandwell

  2. 3 Jul 2020

    Validated

    Checked as complete and ready for consideration.

  3. 21 Aug 2020

    Decision issued: Grant Advertisement Consent

  4. 23 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Sandwell

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    2 Apr 2026 Advertising
  • DC/26/6995A Granted

    Overend Service Station Corngreaves Road Cradley Heath B64 7EA

    Proposed 1 No. freestanding digital screen.

    29 Apr 2026 Advertising
  • DC/26/7001A Awaiting decision

    76 - 78 Toll End Road Tipton DY4 0EU

    Proposed externally-illuminated fascia sign to side.

    16 Jun 2026 Advertising
  • DC/26/6999A Awaiting decision

    283 - 285 High Street West Bromwich B70 8ND

    Proposed internally-illuminated fascia sign, internally-illuminated projecting sign and banner signs to front.

    11 Jun 2026 Advertising