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Planning application

31 Upper High Street Wednesbury WS10 7HJ

Granted Sandwell DC/19/6661A Application to Display Adverts

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Proposed installation of internally illuminated 48-sheet advert display.

As published by the council, reference DC/19/6661A

Application record

Reference
DC/19/6661A
Type
Application to Display Adverts
Status
Decided
Decision
Grant Advertisement Consent
Received
5 Nov 2019
Validated
6 Nov 2019
Decided
17 Dec 2019
Ward
Wednesbury North
Decision by
Delegated Decision
Postcode
WS10 7HJ

Timeline

Dates from the published record

  1. 5 Nov 2019

    Received by Sandwell

  2. 6 Nov 2019

    Validated

    Checked as complete and ready for consideration.

  3. 17 Dec 2019

    Decision issued: Grant Advertisement Consent

  4. 30 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Sandwell

  • DC/26/7001A Granted

    76 - 78 Toll End Road Tipton DY4 0EU

    Proposed externally-illuminated fascia sign to side.

    16 Jun 2026 Advertising
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    Retention of 2 No. illuminated ATM signs.

    12 Aug 2026 Advertising
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    Proposed 2 No digital display screens.

    18 May 2026 Advertising
  • DC/26/7004A Awaiting decision

    Unit Q Park Lane Birmingham B21 8LE

    Proposed internally-illuminated and non-illuminated fascia and free-standing signs.

    15 Jul 2026 Advertising
  • DC/26/6996A Granted

    BT Hub Fronting Jack Judge House Halesowen Street Oldbury

    Proposed two digital 75 inch LCD display screens, one on each side of the Street Hub Unit.

    12 May 2026 Advertising