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Planning application

Primesight Advert Hoarding 048007 Mallin Street Smethwick

Granted Sandwell DC/19/6636A Application to Display Adverts

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Proposed replacement of an existing illuminated 48-sheet advertisement display with an illuminated 48-sheet digital advertisement display.

As published by the council, reference DC/19/6636A

Application record

Reference
DC/19/6636A
Type
Application to Display Adverts
Status
Decided
Decision
Grant Conditional Advertisement Consent
Received
16 Jul 2019
Validated
16 Jul 2019
Decided
10 Sep 2019
Ward
St Pauls
Decision by
Delegated Decision

Timeline

Dates from the published record

  1. 16 Jul 2019

    Received by Sandwell

  2. 10 Sep 2019

    Decision issued: Grant Conditional Advertisement Consent

  3. 30 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Agent on file, a design practice registered in Cheltenham

28 applications on PlanIndex · across 18 councils · 33% granted

Trade members see who it is, their full track record, and every application they have filed.

See who's behind it

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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In Sandwell

  • DC/26/7001A Granted

    76 - 78 Toll End Road Tipton DY4 0EU

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    Proposed 2 No digital display screens.

    18 May 2026 Advertising
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    Unit Q Park Lane Birmingham B21 8LE

    Proposed internally-illuminated and non-illuminated fascia and free-standing signs.

    15 Jul 2026 Advertising
  • DC/26/6996A Granted

    BT Hub Fronting Jack Judge House Halesowen Street Oldbury

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