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Planning application

182-184 Henley Road, Reading, RG4 5DL

Refused Reading PL/26/0696 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Replacement of two existing advertisement signs with two illuminated digital advertisement displays

As published by the council, reference PL/26/0696

Application record

Reference
PL/26/0696
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refuse
Received
26 May 2026
Validated
2 Jun 2026
Decided
3 Aug 2026
Ward
Thames Ward
Decision by
Delegated Decision
Postcode
RG4 5DL

Timeline

Dates from the published record

  1. 26 May 2026

    Received by Reading

  2. 2 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Jul 2026

    Added to PlanIndex

  4. 3 Aug 2026

    Decision issued: Refuse

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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In Reading

  • PL/26/1202 Awaiting decision

    21 BROAD STREET, READING, RG1 2BH

    1no. Illuminated fascia & 1no. illuminated projection sign

    7 Sep 2026 Advertising
  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/1029 Awaiting decision

    2, Duke Street , Reading, RG1 4RU

    Display of one internally illuminated fascia sign and one non-illuminated projecting sign.

    31 Jul 2026 Advertising