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Planning application

182-184 Henley Road, Reading, RG4 5DL

Refused Reading PL/26/0696 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Replacement of two existing advertisement signs with two illuminated digital advertisement displays

As published by the council, reference PL/26/0696

Application record

Reference
PL/26/0696
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refused As published: Refuse
Received
26 May 2026
Validated
2 Jun 2026
Decided
3 Aug 2026
Ward
Thames Ward
Decision by
Delegated Decision
Postcode
RG4 5DL

Site history

Applications at this address on the Reading register

This site has had 2 applications since 2026: 0 approved, 1 refused.

  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Submitted 22 Sep 2026 Advertising

Timeline

Dates from the published record

  1. 26 May 2026

    Received by Reading

  2. 2 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Jul 2026

    Added to PlanIndex

  4. 3 Aug 2026

    Decision issued: Refuse

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 182-184 Henley Road, Reading, RG4 5DL

    PL/26/1268 Submitted 22 Sep 2026 50 yards away

    64% historically approved · decision due ~17 Nov

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Awaiting decision Advertising 2 docs
  • Service Station 184 Henley Road Caversham Reading RG4 5LW

    221842 Submitted 8 Dec 2022 100 yards away

    Creation of a charging zone, erection of EV chargers, erection of canopy, substation enclosure, and associated forecourt works.

    Granted Full applications 5 docs
  • 4 Rossendale Road Caversham Reading RG4 5JU

    210648 Submitted 26 Apr 2021 100 yards away

    Two storey rear extension

    Granted Householder Extension 5 docs
    Domestic
  • 159 Henley Road Caversham Reading RG4 6DN

    210877 Submitted 27 May 2021 100 yards away

    First floor and single storey side extension

    Granted Householder Extension 5 docs
    Small domestic
  • 192 HENLEY ROAD, CAVERSHAM, READING, RG4 5LN

    PL/26/0266 Submitted 26 Feb 2026 150 yards away

    The construction of a self-build two storey dwelling with associated parking and landscaping following demolition of existing garage

    Withdrawn Full applications New dwelling Demolition 21 docs
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  • 192 HENLEY ROAD, CAVERSHAM, READING, RG4 5LN

    PL/24/1527 Submitted 18 Nov 2024 150 yards away

    Front elevation fascia sign with illuminated letters

    Granted Advertising 4 docs

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising