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Planning application

Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

Refused Reading PL/26/0682 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

As published by the council, reference PL/26/0682

Application record

Reference
PL/26/0682
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refused As published: Refuse
Received
21 May 2026
Validated
26 May 2026
Decided
28 Jul 2026
Ward
Coley Ward
Decision by
Delegated Decision
Postcode
RG2 0SN

Timeline

Dates from the published record

  1. 21 May 2026

    Received by Reading

  2. 26 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Jul 2026

    Added to PlanIndex

  4. 28 Jul 2026

    Decision issued: Refuse

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Unit 7 Rose Kiln Lane Reading Berkshire RG2 0SN

    230264 Submitted 1 Mar 2023 50 yards away

    Installation of replacement signage

    Granted Advertising 2 docs
  • B1 Bensons For Beds, Reading Link Retail Park Rose Kiln Lane Reading RG2 0SN

    210406 Submitted 15 Mar 2021 50 yards away

    Operation of outline permission for Residential and Retail and retail development on land west of Rose Kiln Lane without complying with condition 13(d) of 01/00873/VARIAT (as amended by 11/00983/VARIAT and 141216/VAR) to allow an extended range goods and services that can be sold from and carried out at Unit 1A Reading Link Retail Park.

    Granted Amendments 4 docs
  • Unit C3, Reading Link Retail Park, Rose Kiln Lane, Reading, RG2 0SN

    PL/25/1774 Submitted 10 Dec 2025 50 yards away

    Unit C3 can be used within Class E (b),(c), (d), (e), (f) and (g). Unit C3 can be used within Class E(a) subject to the limitations of condition 13b of planning permission ref 210406 . For clarity, condition 13b only allows the sale of clothing, household goods and textiles, china, glassware, pottery and seasonal items from Unit C3 when in tandem occupation with adjacent Unit D.

    Granted Lawful development 6 docs
  • Rose Kiln Court Rose Kiln Lane Reading RG2 0HP

    211148 Submitted 9 Jul 2021 100 yards away

    Change of use of 2 floors from Class B1(a) (offices)to C3 (dwelling houses) to comprise of 34 apartments. Prior notification under Class O, Part 3 of Schedule 2 of the Town and Country Planning (General Permitted Development) Order 2015

    Granted Prior approval New dwelling 14 docs
    Major scheme
  • Rose Kiln Service Station, Rose Kiln Lane , Reading, RG2 0HP

    PL/26/1201 Submitted 7 Sep 2026 100 yards away

    74% historically approved · decision due ~6 Nov

    Change of use of land to petrol filling station and installation of 6x electric vehicle charging bays, canopy, substation and associated hard and soft landscaping

    Awaiting decision Full applications 10 docs
  • SITE TO WEST OF, CADOGAN HOUSE, ROSE KILN LANE, READING, RG2 0HP

    PL/25/1709 Submitted 26 Nov 2025 100 yards away

    Tree Species - Willows - Re-pollarding back to previous points

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In Reading

  • PL/26/1054 Granted

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    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising