Planning application
Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane
As published by the council, reference PL/26/0682
Application record
- Reference
- PL/26/0682
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Refuse
- Received
- 21 May 2026
- Validated
- 26 May 2026
- Decided
- 28 Jul 2026
- Ward
- Coley Ward
- Decision by
- Delegated Decision
- Postcode
- RG2 0SN
Timeline
Dates from the published record
-
21 May 2026
Received by Reading
-
26 May 2026
Validated
Checked as complete and ready for consideration.
-
27 Jul 2026
Added to PlanIndex
-
28 Jul 2026
Decision issued: Refuse
Documents
Plans, drawings, consultee responses and the officer's report
4 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
B1 Bensons For Beds, Reading Link Retail Park Rose Kiln Lane Reading RG2 0SN
Operation of outline permission for Residential and Retail and retail development on land west of Rose Kiln Lane without complying with condition 13(d) of 01/00873/VARIAT (as amended by 11/00983/VARIAT and 141216/VAR) to allow an extended range goods and services that can be sold from and carried out at Unit 1A Reading Link Retail Park.
Granted Amendments 4 docs -
Unit C3, Reading Link Retail Park, Rose Kiln Lane, Reading, RG2 0SN
Unit C3 can be used within Class E (b),(c), (d), (e), (f) and (g). Unit C3 can be used within Class E(a) subject to the limitations of condition 13b of planning permission ref 210406 . For clarity, condition 13b only allows the sale of clothing, household goods and textiles, china, glassware, pottery and seasonal items from Unit C3 when in tandem occupation with adjacent Unit D.
Granted Lawful development 6 docs -
Rose Kiln Court Rose Kiln Lane Reading RG2 0HP
Change of use of 2 floors from Class B1(a) (offices)to C3 (dwelling houses) to comprise of 34 apartments. Prior notification under Class O, Part 3 of Schedule 2 of the Town and Country Planning (General Permitted Development) Order 2015
Granted Prior approval New dwelling 14 docsMajor scheme -
SITE TO WEST OF, CADOGAN HOUSE, ROSE KILN LANE, READING, RG2 0HP
Tree Species - Willows - Re-pollarding back to previous points
Granted Trees 1 doc -
Rose Kiln Service Station , Rose Kiln Lane, Reading, RG2 0HP
1X free-standing pole sign
Withdrawn Advertising 6 docs -
Rose Kiln Court Rose Kiln Lane Reading RG2 0HP
Non-Material Amendment to condition 2 of planning permission 211138 - alterations to some windows and doors; and removal of fire escape stairs (Amended description).
Granted Amendments Windows or glazing 6 docs
Other advertisement consent applications
In Reading
-
PL/26/1202 Awaiting decision
21 BROAD STREET, READING, RG1 2BH
1no. Illuminated fascia & 1no. illuminated projection sign
-
PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
-
PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
-
PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays