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Planning application

PL/26/0682

Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

Refused Reading Consent to display an advertisement

Proposal

New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

As published by the council, reference PL/26/0682

Timeline

Dates from the published record

  1. 21 May 2026

    Received by Reading

  2. 26 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Jul 2026

    Added to PlanIndex

  4. 28 Jul 2026

    Decision issued: Refuse

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In Reading

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    20 May 2026 Advertising
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    16 Jan 2026 Advertising
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