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Planning application

Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

Refused Reading PL/26/0682 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

As published by the council, reference PL/26/0682

Application record

Reference
PL/26/0682
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refuse
Received
21 May 2026
Validated
26 May 2026
Decided
28 Jul 2026
Ward
Coley Ward
Decision by
Delegated Decision
Postcode
RG2 0SN

Timeline

Dates from the published record

  1. 21 May 2026

    Received by Reading

  2. 26 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Jul 2026

    Added to PlanIndex

  4. 28 Jul 2026

    Decision issued: Refuse

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • B1 Bensons For Beds, Reading Link Retail Park Rose Kiln Lane Reading RG2 0SN

    210406 Submitted 15 Mar 2021 0m away

    Operation of outline permission for Residential and Retail and retail development on land west of Rose Kiln Lane without complying with condition 13(d) of 01/00873/VARIAT (as amended by 11/00983/VARIAT and 141216/VAR) to allow an extended range goods and services that can be sold from and carried out at Unit 1A Reading Link Retail Park.

    Granted Amendments 4 docs
  • Unit C3, Reading Link Retail Park, Rose Kiln Lane, Reading, RG2 0SN

    PL/25/1774 Submitted 10 Dec 2025 0m away

    Unit C3 can be used within Class E (b),(c), (d), (e), (f) and (g). Unit C3 can be used within Class E(a) subject to the limitations of condition 13b of planning permission ref 210406 . For clarity, condition 13b only allows the sale of clothing, household goods and textiles, china, glassware, pottery and seasonal items from Unit C3 when in tandem occupation with adjacent Unit D.

    Granted Lawful development 6 docs
  • Rose Kiln Court Rose Kiln Lane Reading RG2 0HP

    211148 Submitted 9 Jul 2021 87m away

    Change of use of 2 floors from Class B1(a) (offices)to C3 (dwelling houses) to comprise of 34 apartments. Prior notification under Class O, Part 3 of Schedule 2 of the Town and Country Planning (General Permitted Development) Order 2015

    Granted Prior approval New dwelling 14 docs
    Major scheme
  • SITE TO WEST OF, CADOGAN HOUSE, ROSE KILN LANE, READING, RG2 0HP

    PL/25/1709 Submitted 26 Nov 2025 87m away

    Tree Species - Willows - Re-pollarding back to previous points

    Granted Trees 1 doc
  • Rose Kiln Service Station , Rose Kiln Lane, Reading, RG2 0HP

    PL/24/1202 Submitted 13 Sep 2024 87m away

    1X free-standing pole sign

    Withdrawn Advertising 6 docs
  • Rose Kiln Court Rose Kiln Lane Reading RG2 0HP

    211617 Submitted 28 Sep 2021 87m away

    Non-Material Amendment to condition 2 of planning permission 211138 - alterations to some windows and doors; and removal of fire escape stairs (Amended description).

    Granted Amendments Windows or glazing 6 docs

In Reading

  • PL/26/1202 Awaiting decision

    21 BROAD STREET, READING, RG1 2BH

    1no. Illuminated fascia & 1no. illuminated projection sign

    7 Sep 2026 Advertising
  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising