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Planning application

PL/26/0675

THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

Granted Reading Consent to display an advertisement

Proposal

Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

As published by the council, reference PL/26/0675

Timeline

Dates from the published record

  1. 20 May 2026

    Received by Reading

  2. 15 Jul 2026

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    28 Apr 2026 469m away Trees

In Reading

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