Planning application
PL/26/0610
1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA
Proposal
4 No. Illuminated external wall mounted signs, 1 no wayfinding sign, 8 no. post mounted signs
As published by the council, reference PL/26/0610
Timeline
Dates from the published record
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8 May 2026
Received by Reading
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27 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Reading for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PL/26/0443 Granted
1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA
Proposed use of a car servicing centre and bodyshop, vehicle delivery hub, and ancillary car showroom (amended)
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PL/26/0044 Awaiting decision
Reading International Business Park , Land to the South of A33 Relief Road , Reading, RG2 6AA
Non-Material Amendment of conditions 2, 3, 4 and 6 of planning permission PL/19/2054 for altered tree locations, external material changes and mechanical louvre installations (amended)
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210859 Decided
Reading International Business Park Land to the South of A33 Relief Road Reading Berkshire RG2 6DA
Non-Material Amendment to application 192054 to amend the wording of Condition 18 to allow for the Interim BREEAM Certificate to be submitted to and approved by the local planning authority no later than 6 months after commencement of development.
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PL/24/1329 Granted
Reading Gateway Premier Inn, Gateway Proctor End South, Reading, RG2 0GG.
External alterations to the existing hotel and Sui Generis (Drinking Establishment with expanded food provision) building to provide additional hotel bedrooms, reconfigured ancillary hotel restaurant and all associated works
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210688 Granted
Unit 1 Proctor End North Reading RG2 0GG
Retrospective application of 4No. internally LED illuminated digitally printed (blockout) slimline flexface boxes and 1No. large orange vinyl window graphic
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PL/26/0052 Awaiting decision
Reading Gateway, Gateway Projected End South, Reading, RG2 0GG
Creation of charging zones, erection of EV chargers, sub-station enclosure, feeder pillars and associated works.
Other advertising applications
In Reading
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PL/26/0682 Refused
Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN
New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane
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PL/26/0675 Granted
THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU
Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs
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PL/26/0046 Granted
121-122 BROAD STREET, READING, RG1 2BD
Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign
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PL/26/0902 Awaiting decision
UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG
Two new high level 600mm internally illuminated golden arches to side elevation
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PL/26/0734 Refused
95 BROAD STREET, READING, RG1 2AP
"Blue Banana" shop fascia - white powder coated tray with black stand-off letters