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Planning application

18 RICHFIELD AVENUE, READING

Granted Reading PL/26/0513 Consent to display an advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of a scheme of advertisements comprising high-level and mid-level fascia signage, including non-illuminated and internally illuminated elements with built-up lettering and logo; internally illuminated signage to the entrance canopy; associated low-level external LED accent lighting; and two freestanding double-sided digital totem signs with static image displays to replace the existing totems.

As published by the council, reference PL/26/0513

Application record

Reference
PL/26/0513
Type
Consent to display an advertisement
Status
Decision Made
Decision
Granted As published: Approve with Conditions
Received
15 Apr 2026
Validated
15 Apr 2026
Decided
3 Jul 2026
Ward
Thames Ward
Decision by
Delegated Decision

Site history

Applications at this address on the Reading register

This site has had 2 applications since 2026: 2 approved, 0 refused.

  • PL/26/0353 Granted

    18 RICHFIELD AVENUE, READING

    Enlargement of existing external terrace and formation of new bin store behind.

    Decided 11 May 2026 Full applications

Timeline

Dates from the published record

  1. 15 Apr 2026

    Received by Reading

  2. 3 Jul 2026

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Reading granted permission on 3 July 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising