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Planning application

10 CROSS STREET, READING, RG1 1SN

Granted Reading PL/26/0354 Consent to display an advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

1 Facia sign and 1 projecting sign

As published by the council, reference PL/26/0354

Application record

Reference
PL/26/0354
Type
Consent to display an advertisement
Status
Decision Made
Decision
Approve with Conditions
Received
13 Mar 2026
Validated
17 Mar 2026
Decided
22 May 2026
Ward
Abbey Ward
Decision by
Delegated Decision
Postcode
RG1 1SN

Timeline

Dates from the published record

  1. 13 Mar 2026

    Received by Reading

  2. 17 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 22 May 2026

    Decision issued: Approve with Conditions

  4. 10 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    PL/26/0499 Submitted 13 Apr 2026 0m away

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In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

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    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/0610 Granted

    1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

    4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

    8 May 2026 Advertising