Planning application
69, London Road, Reading, RG1 5BW
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Erection of digital display advertising device (2.4m x 1.23m)
As published by the council, reference PL/26/0147
Application record
- Reference
- PL/26/0147
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Refuse
- Received
- 3 Feb 2026
- Validated
- 3 Feb 2026
- Decided
- 7 Apr 2026
- Ward
- Redlands Ward
- Decision by
- Delegated Decision
- Postcode
- RG1 5BW
Timeline
Dates from the published record
-
3 Feb 2026
Received by Reading
-
7 Apr 2026
Decision issued: Refuse
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
4 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
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Other advertisement consent applications
In Reading
-
PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
-
PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
-
PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays
-
PL/26/1029 Awaiting decision
2, Duke Street , Reading, RG1 4RU
Display of one internally illuminated fascia sign and one non-illuminated projecting sign.