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Planning application

RUSSELL HOUSE, 117-119 OXFORD ROAD, READING, RG1 7UH

Refused Reading PL/25/1802 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Retrospective installation of aluminium fascia signage

As published by the council, reference PL/25/1802

Application record

Reference
PL/25/1802
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refuse
Received
15 Dec 2025
Validated
15 Dec 2025
Decided
6 Feb 2026
Ward
Abbey Ward
Decision by
Delegated Decision
Postcode
RG1 7UH

Timeline

Dates from the published record

  1. 15 Dec 2025

    Received by Reading

  2. 6 Feb 2026

    Decision issued: Refuse

  3. 10 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • RUSSELL HOUSE, 117-119 OXFORD ROAD, READING, RG1 7UH

    PL/24/1204 Submitted 13 Sep 2024 0m away

    Application for Approval of Details Reserved by Conditions 3 and 8 of application 24/0475

    Decided Conditions 11 docs
  • EATON COURT, 104-112 Oxford Road, Reading, RG1 7FU

    PL/26/0224 Submitted 18 Feb 2026 52m away

    Application for Approval of Details Reserved by Conditions 4 (Contamination report), 5 (Demolition remediation report) and 6 (Validation report for the remediation report) of application PL/25/1214

    Granted Conditions Demolition 9 docs
  • EATON COURT, 104-112 OXFORD ROAD, READING, RG1 7FU

    PL/26/0171 Submitted 6 Feb 2026 52m away

    Change of use from Class E (offices) to C3 (dwelling houses) to comprise 52 Flats. Prior Notification under Class MA, Part 3 of Schedule 2 of the Town and Country Planning (General Permitted Development) Order 2015.

    Refused Prior approval New dwelling 17 docs
    Major scheme
  • 104, EATON COURT, 104-112 Oxford Road, Reading, RG1 7FU

    PL/26/0037 Submitted 14 Jan 2026 52m away

    Application for Approval of Details Reserved by Conditions 3 (Construction Management statement) and 11 (Noise assessment) for application PL/25/1214

    Granted Conditions 1 doc
  • 104, Eaton Court , Oxford Road, Reading, RG1 7FU

    PL/25/1849 Submitted 23 Dec 2025 52m away

    Application for Approval of Details Reserved by Conditions 8 - (Refuse and Bin store), 9 - (External materials) and 14 - (Car parking) of application PL/25/1214

    Granted Conditions 13 docs
  • EATON COURT, 104-112 OXFORD ROAD, READING, RG1 7FU

    PL/25/1214 Submitted 28 Aug 2025 52m away

    Application for prior approval of 2 storey roof extension to accommodate 15 proposed New dwellinghouses on Detached buildings in commercial or mixed use - Town and Country Planning (General Permitted Development) (England) Order 2015 (as amended) - Schedule 2, Part 20, Class AA

    Granted Prior approval Extension 29 docs

In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/0610 Granted

    1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

    4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

    8 May 2026 Advertising