Planning application
The Sportsman PH, 201 Shinfield Road, Reading, RG2 7DS
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Advertisement consent for the Installation of replacement signs to include, New pictorial panel and amenity boards to existing post, 1x name board, 2x amenity boards, 1x wall mounted corex sign, 2x double sided post mounted corex signs, 1x fascia sign, 1x welcome sign
As published by the council, reference PL/25/1483
Application record
- Reference
- PL/25/1483
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Approve with Conditions
- Received
- 17 Oct 2025
- Validated
- 17 Oct 2025
- Decided
- 8 Dec 2025
- Ward
- Church Ward
- Decision by
- Delegated Decision
- Postcode
- RG2 7DS
Timeline
Dates from the published record
-
17 Oct 2025
Received by Reading
-
8 Dec 2025
Decision issued: Approve with Conditions
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
5 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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PL/26/0326 Granted
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PL/26/1054 Awaiting decision
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PL/26/0696 Refused
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PL/26/0610 Granted
1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA
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