Planning application
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Advertisement consent for new Village Hotels signage and direction totems at the former Crowne Plaza Hotel site (Part Retrospective)
As published by the council, reference PL/25/1455
Application record
- Reference
- PL/25/1455
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Approve with Conditions
- Received
- 10 Oct 2025
- Validated
- 22 Oct 2025
- Decided
- 22 Dec 2025
- Ward
- Thames Ward
- Decision by
- Delegated Decision
- Postcode
- RG1 8BD
Site history
Applications at this address on the Reading register
This site has had 6 applications since 2025: 1 approved, 0 refused.
-
PL/26/0791 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for Approval of Details Reserved by Condition 11 (Biodiversity) of application PL/25/0759
-
PL/26/0642 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 in relation to condition 14 (BREEAM Certificate).
-
PL/26/0008 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for Approval of Details Reserved by Conditions 8 (Hard and Soft Landscaping), 10 (Landscape and Ecology Management Plan), 12 (Lighting Scheme) and 13 (Details of Plant Species for Green Walls) of application PL/25/0759
-
PL/25/1568 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for a Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 in relation to the approved main entrance and canopy
-
PL/25/1230 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for a Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 to remove condition 5 (Gas Mitigation Measures)
Timeline
Dates from the published record
-
10 Oct 2025
Received by Reading
-
22 Oct 2025
Validated
Checked as complete and ready for consideration.
-
22 Dec 2025
Decision issued: Approve with Conditions
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this grant of permission means
Reading granted permission on 22 December 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for Approval of Details Reserved by Condition 11 (Biodiversity) of application PL/25/0759
Decided Conditions 4 docs -
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for Approval of Details Reserved by Conditions 8 (Hard and Soft Landscaping), 10 (Landscape and Ecology Management Plan), 12 (Lighting Scheme) and 13 (Details of Plant Species for Green Walls) of application PL/25/0759
Decided Conditions 14 docs -
Village Hotel Reading, Richfield Avenue, Reading RG18BD
The development of 6 Electric Vehicle charging vehicle bays and associated works
Withdrawn Full applications 11 docs -
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for a Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 in relation to the approved main entrance and canopy
Decided Amendments 15 docs -
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 in relation to condition 14 (BREEAM Certificate).
Decided Amendments 6 docs -
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for a Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 to remove condition 5 (Gas Mitigation Measures)
Decided Amendments 5 docs
Other advertisement consent applications
In Reading
-
PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
-
PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
-
PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays
-
PL/26/1029 Awaiting decision
2, Duke Street , Reading, RG1 4RU
Display of one internally illuminated fascia sign and one non-illuminated projecting sign.