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Planning application

231A LONDON ROAD, READING, RG1 3NY

Refused Reading PL/25/1404 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.

As published by the council, reference PL/25/1404

Application record

Reference
PL/25/1404
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refused As published: Refuse
Received
30 Sep 2025
Validated
3 Oct 2025
Decided
27 Nov 2025
Ward
Park Ward
Decision by
Delegated Decision
Postcode
RG1 3NY

Site history

Applications at this address on the Reading register

This site has had 2 applications since 2025: 0 approved, 2 refused.

  • PL/25/1395 Refused

    231A LONDON ROAD, READING, RG1 3NY

    Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.

    Decided 27 Nov 2025 Full applications

Timeline

Dates from the published record

  1. 30 Sep 2025

    Received by Reading

  2. 3 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 27 Nov 2025

    Decision issued: Refuse

  4. 10 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 231A LONDON ROAD, READING, RG1 3NY

    PL/25/1395 Submitted 30 Sep 2025 50 yards away

    Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.

    Refused Full applications 13 docs
  • Reading Cemetery, Cemetery Arch London Road Reading RG1 3AQ

    PL/24/0868 Submitted 8 Jul 2024 100 yards away

    Structural and fabric improvement following a Structural Engineer's surveys and following recent damage.

    Granted Heritage and listed buildings 11 docs
  • CEMETERY ARCH, READING CEMETERY, LONDON ROAD, READING, RG1 3AQ

    PL/24/1551 Submitted 20 Nov 2024 100 yards away

    Application to discharge conditions 3,4&5 of Listed Building Consent PL/24/0868

    Granted Conditions 5 docs
  • CEMETERY ARCH, READING CEMETERY, LONDON ROAD, READING, RG1 3AQ

    PL/24/1272 Submitted 30 Sep 2024 100 yards away

    Reinstatement of original window opening at the rear elevation

    Granted Heritage and listed buildings Windows or glazing 10 docs
  • 18-20 Wokingham Road, Reading, RG6 1JQ

    PL/25/1807 Submitted 16 Dec 2025 150 yards away

    Application for advertisement consent for the display of a banner secured to wall facing Eastern Ave and the display of one replacement fascia sign and window privacy film (retrospective).

    Refused Advertising Windows or glazing 12 docs
  • Sikh Temple 30a Cumberland Road Reading RG1 3LB

    PL/24/0867 Submitted 8 Jul 2024 150 yards away

    Change of Use from F1 to C3 and 2 Proposed Residential Buildings. Following Demolition of Existing Religious Building

    Withdrawn Full applications Demolition 28 docs

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising