Planning application
231A LONDON ROAD, READING, RG1 3NY
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.
As published by the council, reference PL/25/1404
Application record
- Reference
- PL/25/1404
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Refuse
- Received
- 30 Sep 2025
- Validated
- 3 Oct 2025
- Decided
- 27 Nov 2025
- Ward
- Park Ward
- Decision by
- Delegated Decision
- Postcode
- RG1 3NY
Site history
Applications at this address on the Reading register
This site has had 2 applications since 2025: 0 approved, 2 refused.
-
PL/25/1395 Refused
231A LONDON ROAD, READING, RG1 3NY
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.
Timeline
Dates from the published record
-
30 Sep 2025
Received by Reading
-
3 Oct 2025
Validated
Checked as complete and ready for consideration.
-
27 Nov 2025
Decision issued: Refuse
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
15 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
231A LONDON ROAD, READING, RG1 3NY
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.
Refused Full applications 13 docs -
Reading Cemetery, Cemetery Arch London Road Reading RG1 3AQ
Structural and fabric improvement following a Structural Engineer's surveys and following recent damage.
Granted Heritage and listed buildings 11 docs -
CEMETERY ARCH, READING CEMETERY, LONDON ROAD, READING, RG1 3AQ
Application to discharge conditions 3,4&5 of Listed Building Consent PL/24/0868
Decided Conditions 5 docs -
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Reinstatement of original window opening at the rear elevation
Granted Heritage and listed buildings Windows or glazing 10 docs -
18-20 Wokingham Road, Reading, RG6 1JQ
Application for advertisement consent for the display of a banner secured to wall facing Eastern Ave and the display of one replacement fascia sign and window privacy film (retrospective).
Refused Advertising Windows or glazing 12 docs -
Sikh Temple 30a Cumberland Road Reading RG1 3LB
Change of Use from F1 to C3 and 2 Proposed Residential Buildings. Following Demolition of Existing Religious Building
Withdrawn Full applications Demolition 28 docs
Other advertisement consent applications
In Reading
-
PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
-
PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
-
PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays
-
PL/26/1029 Awaiting decision
2, Duke Street , Reading, RG1 4RU
Display of one internally illuminated fascia sign and one non-illuminated projecting sign.