PAVEMENT OUTSIDE 298 OXFORD ROAD, READING, RG30 1AD

1. 30 Sep 2025

   Received by Reading

2. 3 Oct 2025

   Validated

   Checked as complete and ready for consideration.

3. 28 Nov 2025

   Decision issued: Refuse

4. 10 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• PAVEMENT OUTSIDE 298 OXFORD ROAD, READING, RG30 1AD

  PL/25/1393 Submitted 30 Sep 2025 0m away

  Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.

  Refused Full applications 13 docs

• 266-268 , Oxford Road, Reading, RG30 1AD

  PL/26/0212 Submitted 16 Feb 2026 0m away

  Part-retrospective proposal for mixed use to introduce pizza takeaway to existing pharmacy and post office (Sui Generis) with associated shopfront alterations (amended description)

  Granted Full applications Windows or glazing 17 docs

• 349 OXFORD ROAD, READING, RG30 1AY

  PL/26/0028 Submitted 12 Jan 2026 56m away

  Change of use from vacant retail unit (Class E) to Kurdish shawarma takeaway (Sui Generis)

  Granted Full applications 21 docs

• FLAT, 349 OXFORD ROAD, READING, RG30 1AY

  PL/26/1040 Submitted 3 Aug 2026 56m away

  92% historically approved · decision due ~28 Sep

  Application for Approval of Details Reserved by Conditions 7, 8 and 9 of application PL/26/0028

  Awaiting decision Conditions 3 docs

• 551b Oxford Road Reading RG30 1HA

  200036 Submitted 10 Jan 2020 111m away

  Use of building to rear of 551 Oxford Road as self-contained dwelling

  Refused Lawful development 5 docs
  Domestic

• 86 CURZON STREET, READING, RG30 1DA

  PL/26/0845 Submitted 25 Jun 2026 112m away

  Rear extension measuring 4.0m in depth, with a maximum height of 2.95m, and 2.95m in height to eaves level. Notification of the construction of an extension under class A Part 1 of Schedule 2 of the Town and Country Planning (General Permitted Development) (England) Order 2015.

  Decided Prior approval Extension 3 docs

• PL/26/0326 Granted

  33 OXFORD ROAD, READING, RG1 7QG

  Fascia and Projecting Advertisement

  11 Mar 2026 Advertising
• PL/26/1054 Awaiting decision

  4-5 ST MARYS BUTTS, READING, RG1 2LN

  Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

  5 Aug 2026 Advertising
• PL/26/1044 Awaiting decision

  Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

  Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

  4 Aug 2026 Advertising
• PL/26/0696 Refused

  182-184 Henley Road, Reading, RG4 5DL

  Replacement of two existing advertisement signs with two illuminated digital advertisement displays

  26 May 2026 Advertising
• PL/26/0610 Granted

  1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

  4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

  8 May 2026 Advertising