Pavement o/s 231 Shinfield Road, Reading , RG2 8HD

1. 24 Sep 2025

   Received by Reading

2. 19 Nov 2025

   Decision issued: Refuse

3. 10 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• Pavement o/s 231 Shinfield Road, Reading , RG2 8HD

  PL/25/1354 Submitted 24 Sep 2025 0m away

  The proposed installation of 1no. BT Street Hub and removal of associated existing BT payphone(s).

  Refused Full applications 15 docs

• FLAT, 234A SHINFIELD ROAD, READING, RG2 8EX

  PL/26/0950 Submitted 16 Jul 2026 73m away

  73% historically approved · decision due ~28 Sep

  Proposed change of use of store building to class E use

  Awaiting decision Full applications 5 docs

• 256 Shinfield Road Reading RG2 8EY

  160433 Submitted 9 Feb 2016 95m away

  Consultation from Reading Borough Council for the following proposal change of use from retail (A1) to hot food takeaway (A5), including new kitchen extract kitchen.

  Decided Amendments 1 doc

• 249 Shinfield Road Shinfield Wokingham RG2 8HE

  252965 Submitted 4 Dec 2025 98m away

  APPLICATION FOR WORKS TO PROTECTED TREE(S) TPO 430/1988, AREA 1 T1, Ash – Fell.

  Granted Trees 7 docs

• 1 Westlands Avenue Shinfield Wokingham RG2 8EB

  170915 Submitted 26 Mar 2017 119m away

  Householder application for the proposed two storey side and single storey rear extension to dwelling plus conversion of loft space to habitable accommodation with rear dormer extension.

  Granted Full applications Extension Loft or dormer 10 docs
  Small domestic

• 5 Westlands Avenue Shinfield RG2 8EB

  170982 Submitted 30 Mar 2017 119m away

  Householder application for the proposed erection of a first floor side extension to dwelling.

  Refused Full applications Extension 13 docs
  Domestic

• PL/26/0326 Granted

  33 OXFORD ROAD, READING, RG1 7QG

  Fascia and Projecting Advertisement

  11 Mar 2026 Advertising
• PL/26/1054 Awaiting decision

  4-5 ST MARYS BUTTS, READING, RG1 2LN

  Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

  5 Aug 2026 Advertising
• PL/26/1044 Awaiting decision

  Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

  Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

  4 Aug 2026 Advertising
• PL/26/0696 Refused

  182-184 Henley Road, Reading, RG4 5DL

  Replacement of two existing advertisement signs with two illuminated digital advertisement displays

  26 May 2026 Advertising
• PL/26/0610 Granted

  1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

  4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

  8 May 2026 Advertising