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Planning application

PL/24/1202

Rose Kiln Service Station , Rose Kiln Lane, Reading, RG2 0HP

Withdrawn Reading Consent to display an advertisement

Proposal

1X free-standing pole sign

As published by the council, reference PL/24/1202

Timeline

Dates from the published record

  1. 13 Sep 2024

    Received by Reading

  2. 4 Nov 2024

    Decision issued: Withdrawn

  3. 27 Jul 2026

    Added to PlanIndex

What withdrawal means

The process from here

The applicant withdrew this application before the council decided it, so it carries no planning weight and no fee refund is automatic. Withdrawal often follows officer feedback that a refusal was likely.

The applicant is free to submit a revised application at any time, and many withdrawn schemes return in amended form, so the site is worth watching if the proposal affected you.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
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  • PL/26/0046 Granted

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  • PL/26/0734 Refused

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