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Planning application

PL/24/0455

35-38 Friar Street Reading RG1 1DX

Granted Reading Consent to display an advertisement

Proposal

2 sets of internally illuminated fascia text. 3 internally illuminatedprojection signs.

As published by the council, reference PL/24/0455

Timeline

Dates from the published record

  1. 11 Apr 2024

    Received by Reading

  2. 2 May 2024

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 201532 Granted

    Plot E Station Hill Friar Street and Garrard Street Reading RG1 1DX

    Outline application under s.73 of the Town & Country Planning Act 1990with all matters reserved for mixed use redevelopment of Plot E of theStation Hill site and neighbouring Telecom House site (48 to 51 Friar Street & 4 to 20 Garrard Street) to comprise the demolition of existing buildings and erection of new buildings/ structures to provide residential units (Use Class C3), a range of town centre uses,including retail and related uses (Use Class E (a),(b) and (c); Drinking establishments (sui generis) and Hot food takeways (sui generis)), and leisure uses (Use Class E (d), (e), and (f); Class F.1;Class F.2; and Theatres; Cinemas; Concert Halls; Bingo Halls; Dance

    2 Nov 2020 0m away Amendments
  • 192043 Granted

    Plot E Friar Street & Garrard Street Reading RG1 1DX

    Application for discharge of condition 33 of planning permission 190442 (Plot E)(Construction Management Statement).

    23 Dec 2019 0m away Conditions
  • 240455 Granted

    35-38 Friar Street Reading RG1 1DX

    2 sets of internally illuminated fascia text. 3 internally illuminatedprojection signs.

    11 Apr 2024 0m away Advertising
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In Reading

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    21 May 2026 Advertising
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    20 May 2026 Advertising
  • PL/26/0046 Granted

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    Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

    16 Jan 2026 Advertising
  • PL/26/0902 Awaiting decision

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    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
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    4 Jun 2026 Advertising