Planning application
230932
40 Church Street Caversham Reading RG4 8AU
Proposal
Proposal is for new fascial sign and Illuminated projection sign
As published by the council, reference 230932
Timeline
Dates from the published record
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4 Jul 2023
Received by Reading
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14 Jul 2023
Validated
Checked as complete and ready for consideration.
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2 May 2024
Decision issued: Refuse
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27 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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230933 Refused
40 Church Street Caversham Reading RG4 8AU
The proposal is for a change of shopfront.
-
PL/26/0961 Awaiting decision
43A CHURCH STREET, CAVERSHAM, READING, RG4 8BA
Application for Approval of Details Reserved by Conditions 3 (Delivery and Servicing Plan), 4 (BREEAM), 5 (Class E (d) Noise Assessment), 6 (Mechanical Plant Noise Assessment) of application PL/25/0722
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PL/26/0890 Awaiting decision
18 PROSPECT STREET, CAVERSHAM, READING, RG4 8JG
Change of use of basement and ground floor from restaurant (Class E) to mixed food & drink establishment and drinking establishment (Sui Generis).
-
210870 Decided
2 Priory Avenue Caversham Reading
Non-Material Amendment to application 181716 for Reconfiguration of internal space.
-
PL/24/0895 Withdrawn
15, Bridge Street, Caversham, Reading, RG4 8AF
Proposed installation of 2X new signs.
-
PL/25/1829 Awaiting decision
2-4 CHURCH STREET, CAVERSHAM, READING, RG4 8AT
Application for approval of details reserved by conditions 3 (External Materials) and 4 (Privacy Screen Details) of planning permission ref. PL/23/1257
Other advertising applications
In Reading
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PL/26/0682 Refused
Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN
New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane
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PL/26/0675 Granted
THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU
Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs
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PL/26/0046 Granted
121-122 BROAD STREET, READING, RG1 2BD
Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign
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PL/26/0902 Awaiting decision
UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG
Two new high level 600mm internally illuminated golden arches to side elevation
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PL/26/0734 Refused
95 BROAD STREET, READING, RG1 2AP
"Blue Banana" shop fascia - white powder coated tray with black stand-off letters