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Planning application

17 Kidmore End Road Emmer Green Reading RG4 8SQ

Granted Reading 230171 Consent to display an advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

2 no. 'Company Branding' Flagpoles, 1 no. 'Welcome Sign V-Board' ACM on Aluminium Posts.

As published by the council, reference 230171

Application record

Reference
230171
Type
Consent to display an advertisement
Status
Decision Made
Decision
Granted As published: Approve
Received
14 Feb 2023
Validated
14 Feb 2023
Decided
22 May 2023
Ward
Emmer Green Ward
Parish
Reading Borough
Decision by
Delegated Decision
Postcode
RG4 8SQ

Site history

Applications at this address on the Reading register

This site has had 3 applications since 2023: 1 approved, 0 refused.

  • PL/24/0519 Withdrawn

    17 Kidmore End Road Emmer Green Reading RG4 8SQ

    Minor amendment to of planning permission 211843 For two additional parking spaces.

    Decided 20 Dec 2024 Amendments
  • 240519 Withdrawn

    17 Kidmore End Road Emmer Green Reading RG4 8SQ

    Minor amendment to of planning permission 211843 For two additional parking spaces.

    Decided 20 Dec 2024 Amendments

Timeline

Dates from the published record

  1. 14 Feb 2023

    Received by Reading

  2. 22 May 2023

    Decision issued: Approve

  3. 22 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Reading granted permission on 22 May 2023, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 17 Kidmore End Road, Reading RG4 8SQ

    PL/24/0974 Submitted 30 Jul 2024 50 yards away

    Application for a Non-Material Amendment to condition 7 (materials) of planning permission ref. 221312 to change an approved brick type from Ibstock Capital Multi to Leicester Multi Red

    Decided Amendments 5 docs

  • Reading Golf Club Kidmore End Road Emmer Green Reading RG4 8SQ

    210018 Submitted 6 Jan 2021 50 yards away

    Outline planning application, with matters reserved in respect of Appearance, for demolition of the existing clubhouse and the erection of a new residential-led scheme (c3 use to include affordable housing)and the provision of community infrastructure at reading golf club

    Refused Outline Demolition 93 docs

  • Site of former Reading Golf Club, 17 Kidmore End Road, Emmer Green, Reading, RG4 8SQ

    PL/25/1531 Submitted 27 Oct 2025 50 yards away

    99% historically approved · decision due ~22 Dec

    Application for the approval of details under condition 22 Part ii (Off-Site BNG) of planning permission ref. PL/22/1312 (as amended my non material amendment ref. PL/23/0622)

    Awaiting decision Conditions 2 docs

  • Kidmore End Road Chalkhouse Green Kidmore End RG4 8SQ

    210896 Submitted 1 Jun 2021 50 yards away

    Replacement of existing halfway hut with proposed family golf centre building and associated landscaping

    Decided Outline 1 doc

  • 17 Kidmore End Road Emmer Green Reading RG4 8SQ

    PL/24/0519 Submitted 22 Apr 2024 50 yards away

    Minor amendment to of planning permission 211843 For two additional parking spaces.

    Withdrawn Amendments 1 doc

  • 17 Kidmore End Road Emmer Green Reading RG4 8SQ

    240519 Submitted 22 Apr 2024 50 yards away

    Minor amendment to of planning permission 211843 For two additional parking spaces.

    Withdrawn Amendments 1 doc

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising