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Planning application

221197

31 Queen Victoria Street Reading RG1 1SY

Granted Reading Consent to display an advertisement

Proposal

New shopfront and signage to front elevation and internal refurbishment

As published by the council, reference 221197

Timeline

Dates from the published record

  1. 11 Aug 2022

    Received by Reading

  2. 19 Dec 2022

    Validated

    Checked as complete and ready for consideration.

  3. 23 Feb 2023

    Decision issued: Approve

  4. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PL/24/1363 Decided

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    Discharge of condition 26 (biodiversity enhancements) of permission 240422, as granted on 25/07/2024.

    11 Oct 2024 0m away Conditions
  • PL/24/1243 Withdrawn

    1-15 Queen Victoria Street & 145-148 Friar Street Reading RG1 1SY

    Discharge of condition 3 (Materials) of permission 240422, as granted on 25/07/2024.

    20 Sep 2024 0m away Conditions
  • PL/24/1231 Decided

    1-15 Queen Victoria Street & 145-148 Friar Street Reading RG1 1SY

    Discharge of condition 24 (Piling Method Statement) of permission 240422, as granted on 25/07/2024.

    17 Sep 2024 0m away Conditions
  • PL/26/0949 Awaiting decision

    1-15 Queen Victoria Street and 145-148 Friar Street, Reading RG1 1SY

    Discharge of condition 23b (archaeological site investigation and post investigation assessment) of permission PL/24/0422, as granted on 25/07/2024.

    16 Jul 2026 0m away Conditions
  • 210577 Granted

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  • PL/24/1071 Granted

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    19 Aug 2024 60m away Full applications

In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
  • PL/26/0675 Granted

    THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

    Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

    20 May 2026 Advertising
  • PL/26/0046 Granted

    121-122 BROAD STREET, READING, RG1 2BD

    Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

    16 Jan 2026 Advertising
  • PL/26/0902 Awaiting decision

    UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 Advertising