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Planning application

171 Basingstoke Road Reading RG2 0HF

Granted Reading 210998 Consent to display an advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

One T-shaped pylon sign (comprising two signs), one free-standing sign, three fascia signs and one moveable trolley sign

As published by the council, reference 210998

Application record

Reference
210998
Type
Consent to display an advertisement
Status
Decision Made
Decision
Approve
Received
17 Jun 2021
Validated
17 Jun 2021
Decided
8 Sep 2021
Ward
Katesgrove Ward
Parish
Reading Borough
Decision by
Delegated Decision
Postcode
RG2 0HF

Timeline

Dates from the published record

  1. 17 Jun 2021

    Received by Reading

  2. 8 Sep 2021

    Decision issued: Approve

  3. 2 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

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    11 Mar 2026 Advertising
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    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/0610 Granted

    1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

    4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

    8 May 2026 Advertising