Planning application
210464
28-30 Richfield Avenue Reading RG1 8BJ
Proposal
Double sided LED sign mounted on a steel totem.
As published by the council, reference 210464
Timeline
Dates from the published record
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24 Mar 2021
Received by Reading
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30 Jul 2021
Decision issued: Approve
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27 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PL/26/0791 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for Approval of Details Reserved by Condition 11 (Biodiversity) of application PL/25/0759
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PL/26/0008 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Application for Approval of Details Reserved by Conditions 8 (Hard and Soft Landscaping), 10 (Landscape and Ecology Management Plan), 12 (Lighting Scheme) and 13 (Details of Plant Species for Green Walls) of application PL/25/0759
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PL/25/1794 Awaiting decision
Village Hotel Reading, Richfield Avenue, Reading RG18BD
The development of 6 Electric Vehicle charging vehicle bays and associated works
-
PL/26/0642 Decided
CROWNE PLAZA READING, RICHFIELD AVENUE, READING, RG1 8BD
Non-Material Amendment Following a Grant of Planning Permission PL/25/0759 in relation to condition 14 (BREEAM Certificate).
-
PL/25/1695 Granted
164-166 CAVERSHAM ROAD, READING, RG1 8AZ
Change of use of the property (Use Class C1) to create 1 no. 14 bedroom, 14 person House in Multiple Occupation (Use Class Sui Generis) and erection of bin stores and formalisation of rear parking and amenity space (amended)
-
PL/26/0566 Awaiting decision
206 CAVERSHAM ROAD, READING, RG1 8AZ
Permission to enclose two rear-side sections of an existing restaurant yard
Other advertising applications
In Reading
-
PL/26/0682 Refused
Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN
New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane
-
PL/26/0675 Granted
THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU
Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs
-
PL/26/0046 Granted
121-122 BROAD STREET, READING, RG1 2BD
Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign
-
PL/26/0902 Awaiting decision
UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG
Two new high level 600mm internally illuminated golden arches to side elevation
-
PL/26/0734 Refused
95 BROAD STREET, READING, RG1 2AP
"Blue Banana" shop fascia - white powder coated tray with black stand-off letters