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Planning application

210281

3 Broad Street Reading RG1 2BH

Granted Reading Consent to display an advertisement

Proposal

Externally illuminated 'CHIPSTAR' Fascia sign (Amended Description)

As published by the council, reference 210281

Timeline

Dates from the published record

  1. 18 Feb 2021

    Received by Reading

  2. 23 Jul 2021

    Decision issued: Approve

  3. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Reading

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