70 Whitley Street Reading Berkshire RG2 0EG

1. 11 Oct 2019

   Received by Reading

2. 20 Dec 2019

   Decision issued: Refuse

3. 15 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 63 WHITLEY STREET, READING, RG2 0EG

  PL/24/1366 Submitted 14 Oct 2024 0m away

  Proposed single storey rear extension and replacement of front window. (amended)

  Granted Full applications Extension Windows or glazing 10 docs
  Small domestic

• 125 Highgrove Street Reading RG1 5EJ

  201446 Submitted 14 Oct 2020 94m away

  Application for approval of details reserved by condition 9 (Remediation Method Statement) of application 171477

  Granted Conditions 4 docs

• 82-84 WHITLEY STREET, READING, RG2 0EQ

  PL/25/1414 Submitted 2 Oct 2025 101m away

  Retractable fabric awning on shop front elevation.

  Granted Full applications Windows or glazing 10 docs

• 92 Whitley Street Reading RG2 0EQ

  240101 Submitted 25 Jan 2024 101m away

  Change of use from sui generis launderette to shop in Use Class E

  Granted Full applications 1 doc

• 94 Whitley Street, Reading, RG2 0EQ

  PL/26/0045 Submitted 16 Jan 2026 101m away

  Change of Use to a coffee shop with new shopfront and awning.

  Granted Full applications Windows or glazing 20 docs

• 70 WHITLEY STREET, READING, RG2 0EQ

  PL/26/0666 Submitted 19 May 2026 101m away

  Erection of 2no. single-storey one-bedroom dwellings

  Refused Full applications 26 docs
  Small domestic

• PL/26/0326 Granted

  33 OXFORD ROAD, READING, RG1 7QG

  Fascia and Projecting Advertisement

  11 Mar 2026 Advertising
• PL/26/1054 Awaiting decision

  4-5 ST MARYS BUTTS, READING, RG1 2LN

  Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

  5 Aug 2026 Advertising
• PL/26/1044 Awaiting decision

  Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

  Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

  4 Aug 2026 Advertising
• PL/26/0696 Refused

  182-184 Henley Road, Reading, RG4 5DL

  Replacement of two existing advertisement signs with two illuminated digital advertisement displays

  26 May 2026 Advertising
• PL/26/0610 Granted

  1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

  4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

  8 May 2026 Advertising