Planning application
Junction of Brunswick Hill and Oxford Road Reading RG30 1AA
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Upgrade of 1no. 48-sheet advertisement hoarding to digital LED display
As published by the council, reference 191647
Application record
- Reference
- 191647
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Approve
- Received
- 11 Oct 2019
- Validated
- 11 Oct 2019
- Decided
- 20 Dec 2019
- Ward
- Battle Ward
- Decision by
- Delegated Decision
- Postcode
- RG30 1AA
Timeline
Dates from the published record
-
11 Oct 2019
Received by Reading
-
20 Dec 2019
Decision issued: Approve
-
15 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
4 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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Other advertising applications
In Reading
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PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
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PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
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PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays
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PL/26/0610 Granted
1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA
4 No. Illuminated external wall mounted signs, 1 no wayfinding sign