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Planning application

11/00874/ADV

Poundland 7 - 9 Hereward Cross Broadway Peterborough PE1 1TA

Granted Peterborough Advertisement Application

Proposal

Three non-illuminated fascia signs, three high level window vinyls and one non-illuminated projecting sign

As published by the council, reference 11/00874/ADV

Timeline

Dates from the published record

  1. 6 Jun 2011

    Received by Peterborough

  2. 1 Aug 2011

    Decision issued: Permitted

  3. 28 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 12/00521/ADV Granted

    Royal Bank Of Scotland 14 - 15 Hereward Cross Midgate Peterborough PE1 1TB

    One internally illuminated fascia sign, one externally illuminated hanging sign and one internally illuminated header panel

    2 Apr 2012 28m away Advertising
  • 12/00391/ADV Granted

    Royal Bank Of Scotland 14 - 15 Hereward Cross Midgate Peterborough PE1 1TB

    Removal of existing signage and installation of replacement signage 1 x internally illuminated sign, 1 x externally illuminated sign and 1 x non illuminated sign

    12 Mar 2012 28m away Advertising
  • 11/01895/R4FUL Withdrawn

    Hereward House Inland Revenue Broadway Peterborough PE1 1TL

    Provision of 54 student flats by conversion of and extension of existing office tower, re-cladding of tower block, alterations to pedestrian access lobby, and provision of amenity space and cycle parking

    7 Dec 2011 32m away Full applications
  • 12/01747/FUL Granted

    12 - 14 Broadway Peterborough PE1 1RS

    Change of use from restaurant (Class A3) to an extension to an adjacent language school (Class D1)

    13 Nov 2012 43m away Full applications
  • 11/01217/ADV Granted

    2 Midgate Peterborough PE1 1TN

    1no. Internally illuminated fascia sign, 1no. Internally illuminated projecting sign

    12 Aug 2011 48m away Advertising
  • 12/00300/ADV Granted

    Scope 20 Hereward Cross Midgate Peterborough PE1 1TB

    1 non-illuminated fascia and 1 non-illuminated projecting sign

    27 Feb 2012 58m away Advertising

In Peterborough

  • 26/002248/ADV Granted

    Western Elevation of Clare Green Car Park, Queensgate Centre, Bourges Boulevard, Peterborough PE1 1NT

    Erection of a Cor-Ten Steel digital advertisement sign to western elevation of Clare Green Car Park, Queensgate Centre

    17 Apr 2026 Advertising
  • 26/002310/ADV Granted

    1 The Ploughman, Staniland Way, Peterborough, PE4 6NA

    Proposed 2no. new, internally illuminated fascia signs

    30 Apr 2026 Advertising
  • 26/002618/ADV Awaiting decision

    Land opposite Peterscourt, City Road, Peterborough

    Installation of 1No. BT Street Hub Unit and associated illuminated advertisement panels on either side of the unit

    15 Jul 2026 Advertising
  • 26/002584/ADV Awaiting decision

    The Serpentine Green Shopping Centre, The Serpentine, Peterborough

    2no. freestanding, non-illuminated 2m totem signs to advertise the presence of the InstaVolt EV charging site

    9 Jul 2026 Advertising
  • 26/002335/ADV Withdrawn

    Pavement outside 102-104 Lower Bridge Street, Peterborough

    Installation of an internally illuminated freestanding double-sided digital advertisement unit, advertised space measuring 932mm x 1653mm

    6 May 2026 Advertising