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Planning application

24/01164/ADC

Petrol Station 2 Ashby Road Measham Swadlincote Derby DE12 7JW

Granted North West Leicestershire Advertisement Consent

Proposal

Display of one internally illuminated free standing, dual sided digital LED advertisement display unit

As published by the council, reference 24/01164/ADC

Timeline

Dates from the published record

  1. 10 Sep 2024

    Received by North West Leicestershire

  2. 13 Nov 2024

    Decision issued: Application Permitted

  3. 22 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In North West Leicestershire

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  • 26/00774/ADC Awaiting decision

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  • 26/00365/ADC Awaiting decision

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    Display of 1 no. non-illuminated fascia sign and 1 no. non-illuminated projecting sign

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