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Planning application

26/00507/ADV

20 - 21 Silver Street Kettering NN16 0BN

Granted North Northamptonshire Advertisement Consent

Proposal

4 x Fascia signs, 1 hanging sign (externally illuminated).

As published by the council, reference 26/00507/ADV

Timeline

Dates from the published record

  1. 24 Feb 2026

    Received by North Northamptonshire

  2. 23 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 29 May 2026

    Decision issued: Application Permitted/Approved

  4. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In North Northamptonshire

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  • 26/00483/ADV Granted

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    4 no. internally illuminated static fascia signs, 1 no. internally illuminated static pole sign and 1 no. internally illuminated static arch around main entrance

    20 Feb 2026 Advertising