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Planning application

26/00869/ADV

249 - 251 Green Street Forest Gate London E7 8LJ

Refused Newham Advertisement Consent

Proposal

Display of 2 externally illuminated LED displays.

As published by the council, reference 26/00869/ADV

Timeline

Dates from the published record

  1. 21 Apr 2026

    Received by Newham

  2. 16 Jun 2026

    Decision issued: Refuse

  3. 25 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    23 Feb 2023 74m away Householder

In Newham

  • 26/01077/ADV Status unknown

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    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk. (Application site is located within University Conservation Area and is affecting the setting of Grade II Listed Buildings)

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    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.

    23 Jul 2026 Advertising
  • 26/01082/ADV Status unknown

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    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.

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  • 26/00957/ADV Granted

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    Display of 2x set of Built up illuminated flat Rimless aluminium letter set, 4x Flat cut aluminium logo with letters non illuminated, 1x set of built up illuminated aluminium letters/logos,1x flat aluminium panel with vinyl display, 1x set of built up illuminated letters to read Hawthorne House, 1x set on non illuminated vertical text, and 2x double sided non illuminated totem signs.

    30 Apr 2026 Advertising
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    21 Jul 2026 Advertising