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Planning application

26/00472/ADV

55 Esther Building 55 Royal Crest Avenue Silvertown London E16 2EB

Granted Newham Advertisement Consent

Proposal

Display of 1 internally illuminated hanging sign, 1 non-illuminated fascia sign and 1 vinyl sign.

As published by the council, reference 26/00472/ADV

Timeline

Dates from the published record

  1. 27 Feb 2026

    Received by Newham

  2. 20 Apr 2026

    Decision issued: Approve

  3. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 25/02704/ADV Granted

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    Display of 1 internally illuminated fascia sign and 1 interally illuminated projecting sign.

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In Newham

  • 26/01077/ADV Status unknown

    Telephone Box Outside 105 Romford Road Stratford London E15 4LY

    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk. (Application site is located within University Conservation Area and is affecting the setting of Grade II Listed Buildings)

    23 Jul 2026 Advertising
  • 26/01084/ADV Status unknown

    Telephone Box Outside 126 Upton Lane Forest Gate London E7 8JQ

    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.

    23 Jul 2026 Advertising
  • 26/01082/ADV Status unknown

    Telephone Kiosk 1 Outside 189 Romford Road Forest Gate London E15 4JF

    Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.

    23 Jul 2026 Advertising
  • 26/00957/ADV Granted

    Hawthorne House 2 Farthingale Walk Stratford London E15 1LE

    Display of 2x set of Built up illuminated flat Rimless aluminium letter set, 4x Flat cut aluminium logo with letters non illuminated, 1x set of built up illuminated aluminium letters/logos,1x flat aluminium panel with vinyl display, 1x set of built up illuminated letters to read Hawthorne House, 1x set on non illuminated vertical text, and 2x double sided non illuminated totem signs.

    30 Apr 2026 Advertising
  • 26/01594/ADV Status unknown

    4 Chestnut Plaza Westfield Stratford City Montfichet Road Stratford London E20 1GL

    Display of 1 externally illuminated fascia sign, 1 non-illuminated menu signage and 1 non-illuminated totem signage.

    21 Jul 2026 Advertising