Planning application
26/00472/ADV
55 Esther Building 55 Royal Crest Avenue Silvertown London E16 2EB
Proposal
Display of 1 internally illuminated hanging sign, 1 non-illuminated fascia sign and 1 vinyl sign.
As published by the council, reference 26/00472/ADV
Timeline
Dates from the published record
-
27 Feb 2026
Received by Newham
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20 Apr 2026
Decision issued: Approve
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25 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
22/02644/AOD Withdrawn
Unit 8 Deanston Wharf Bradfield Road Silvertown London E16 2AX
Approval of details pursuant to Condition 10 (Details) in relation to Plot 3 & Plot 4 only attached to Planning Consent 16/00527/FUL dated 17th June 2019.
-
22/02544/AOD Granted
Unit 8 Deanston Wharf Bradfield Road Silvertown London E16 2AX
Approval of details pursuant to Condition 28 (Operational Waste Management Strategy) attached to Planning Consent 16/00527/FUL dated 17th June 2019.
-
23/00312/AOD Granted
1 Bradfield Road Silvertown London Newham E16 2AX
Approval of details pursuant to Condition 14 (Ecological Assessment) attached to Planning Consent 19/00517/FUL dated 20th February 2020.
-
23/01276/S106 Withdrawn
Unit 8 Deanston Wharf Bradfield Road Silvertown London E16 2AX
Submission of details pursuant to paragraph 4, part 3 (Noise Mitigation Measures ) and paragraph 2, part 8 (Permit Restrictions) of Schedule 4 of the Deed of planning obligations dated 14 June 2019 (planning reference 16/00527/FUL) and further amended by Deeds of variations dated 27 April 2021 (reference 21/00054/S106), 21 July 2021 (reference 21/00948/NONMAT) and 28 October 2022 (reference 21/02213/S106) respectively.
-
26/01322/FUL Status unknown
Land At 6 To 8 Boxley St 1 Fort St And 279 To 291 North Woolwich Road Silvertown London E16 2BB
Demolition of existing buildings and redevelopment to provide a mixed-use scheme comprising a petrol filling station with ancillary EV charging infrastructure, service centre (including shop, café and waiting area), and the erection of a 6-storey residential building to provide 36 dwellings, together with cycle parking, landscaping, public realm improvements and associated works including replacement substation.
-
25/02704/ADV Granted
9 Clipper Street Silvertown London E16 2XH
Display of 1 internally illuminated fascia sign and 1 interally illuminated projecting sign.
Other advertising applications
In Newham
-
26/01077/ADV Status unknown
Telephone Box Outside 105 Romford Road Stratford London E15 4LY
Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk. (Application site is located within University Conservation Area and is affecting the setting of Grade II Listed Buildings)
-
26/01084/ADV Status unknown
Telephone Box Outside 126 Upton Lane Forest Gate London E7 8JQ
Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.
-
26/01082/ADV Status unknown
Telephone Kiosk 1 Outside 189 Romford Road Forest Gate London E15 4JF
Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.
-
26/00957/ADV Granted
Hawthorne House 2 Farthingale Walk Stratford London E15 1LE
Display of 2x set of Built up illuminated flat Rimless aluminium letter set, 4x Flat cut aluminium logo with letters non illuminated, 1x set of built up illuminated aluminium letters/logos,1x flat aluminium panel with vinyl display, 1x set of built up illuminated letters to read Hawthorne House, 1x set on non illuminated vertical text, and 2x double sided non illuminated totem signs.
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26/01594/ADV Status unknown
4 Chestnut Plaza Westfield Stratford City Montfichet Road Stratford London E20 1GL
Display of 1 externally illuminated fascia sign, 1 non-illuminated menu signage and 1 non-illuminated totem signage.