Planning application
25/02621/ADV
311 North Woolwich Road Silvertown London E16 2BB
Proposal
Display of 2no. internally illuminated branded projecting signs, 2no. non-illuminated retractable branded fabric awnings, 2no. non-illuminated fascia branded signs.
As published by the council, reference 25/02621/ADV
Timeline
Dates from the published record
-
17 Dec 2025
Received by Newham
-
10 Feb 2026
Decision issued: Approve
-
25 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
26/00307/ADV Granted
6 Cunningham Avenue Silvertown London E16 2TN
Display of 3 internally illuminated fasica signs, 1 internally illuminated projecting sign and 2 window vinyl sticker signs.
-
26/00306/FUL Granted
6 Cunningham Avenue Silvertown London E16 2TN
Alteration to shopfront: replacement of 3nos. Aluminium panels with aluminium louvre panels; replacement of 3nos. Windows with acoustic louvre panels for internal condensing units. (Unit 21.03).
-
26/01364/ADV Status unknown
11 Spillers Street Silvertown London E16 2SA
Display of 1 internally illuminated fascia sign and 1 internally illuminated projecting sign.
-
26/01322/FUL Status unknown
Land At 6 To 8 Boxley St 1 Fort St And 279 To 291 North Woolwich Road Silvertown London E16 2BB
Demolition of existing buildings and redevelopment to provide a mixed-use scheme comprising a petrol filling station with ancillary EV charging infrastructure, service centre (including shop, café and waiting area), and the erection of a 6-storey residential building to provide 36 dwellings, together with cycle parking, landscaping, public realm improvements and associated works including replacement substation.
-
26/00472/ADV Granted
55 Esther Building 55 Royal Crest Avenue Silvertown London E16 2EB
Display of 1 internally illuminated hanging sign, 1 non-illuminated fascia sign and 1 vinyl sign.
-
26/00367/AOD Granted
Silvertown Quays Bounded By Royal Victoria Dock Connaught Bridge And Mill Road North Woolwich Road Silvertown London E16 1UR
Approval of details pursuant to Condition 12 (Instrument Flight Procedures (IFPs) Impact Condition) attached to Planning Consent 24/02043/REM dated 22nd January 2025.
Other advertising applications
In Newham
-
26/01077/ADV Status unknown
Telephone Box Outside 105 Romford Road Stratford London E15 4LY
Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk. (Application site is located within University Conservation Area and is affecting the setting of Grade II Listed Buildings)
-
26/01084/ADV Status unknown
Telephone Box Outside 126 Upton Lane Forest Gate London E7 8JQ
Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.
-
26/01082/ADV Status unknown
Telephone Kiosk 1 Outside 189 Romford Road Forest Gate London E15 4JF
Display of 1 no. internally illuminated digital advertisement screen integrated within a communications kiosk.
-
26/00957/ADV Granted
Hawthorne House 2 Farthingale Walk Stratford London E15 1LE
Display of 2x set of Built up illuminated flat Rimless aluminium letter set, 4x Flat cut aluminium logo with letters non illuminated, 1x set of built up illuminated aluminium letters/logos,1x flat aluminium panel with vinyl display, 1x set of built up illuminated letters to read Hawthorne House, 1x set on non illuminated vertical text, and 2x double sided non illuminated totem signs.
-
26/01594/ADV Status unknown
4 Chestnut Plaza Westfield Stratford City Montfichet Road Stratford London E20 1GL
Display of 1 externally illuminated fascia sign, 1 non-illuminated menu signage and 1 non-illuminated totem signage.