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Planning application

PLN/2026/1416

Brinklow, Etheridge Avenue, Milton Keynes, MK10 0BB

Awaiting decision Milton Keynes Advertisement consent

Proposal

Advertisement consent for the display of non-illuminated industrial estate signage comprising of x1 freestanding main site ID sign, x15 unit ID signs and x1 free standing vehicular directional sign

As published by the council, reference PLN/2026/1416

Timeline

Dates from the published record

  1. 3 Jul 2026

    Received by Milton Keynes

  2. 27 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Milton Keynes for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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