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Planning application

MC/24/1724

1A Victoria Street Gillingham Medway ME7 1ED

Refused Medway Advertisement Consent

Proposal

Advertisement consent for replacement of an existing sign with an illuminated 48-sheet digital led Static advertisement display

As published by the council, reference MC/24/1724

Timeline

Dates from the published record

  1. 21 Aug 2024

    Received by Medway

  2. 30 Oct 2024

    Decision issued: Refusal

  3. 27 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Medway

  • MC/26/1406 Status unknown

    Rochester Castle Castle Hill Rochester Medway ME1 1SW

    Advertisement consent for Pride flag weight 13kg

    23 Jul 2026 Advertising
  • MC/26/1356 Status unknown

    31 Second Avenue Luton Chatham Medway ME4 5AU

    Advertisement consent for installation of two internally-illuminated fascia signs and one internally-illuminated free-standing sign

    16 Jul 2026 Advertising
  • MC/26/1011 Granted

    15 Corys Road Troy Town Rochester Medway ME1 1GR

    Advertisement consent for installation of two non-illuminated post-mounted directional car park signs.

    26 May 2026 Advertising
  • MC/26/1342 Status unknown

    291 Luton Road Luton Chatham Medway ME4 5BL

    Installation of two internally illuminated fascia signs to the front and side elevations of the premises.

    14 Jul 2026 Advertising
  • MC/26/1322 Status unknown

    75 Richmond Road Gillingham Medway ME7 1LS

    Advertisement consent for installation of one externally illuminated projecting sign and one externally illuminated fascia sign to front

    13 Jul 2026 Advertising