Planning application
The Chiltern Hotel Waller Avenue Luton LU4 9RU
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of 5 internally illuminated Fascia sign boards
As published by the council, reference 26/00852/ADV
Application record
- Reference
- 26/00852/ADV
- Category
- Advertising
- Status
- Awaiting decision
- Received
- 11 Aug 2026
- Validated
- 11 Aug 2026
- Ward
- CHALLNEY
- Decision by
- Delegated Decision
- Postcode
- LU4 9RU
Timeline
Dates from the published record
-
11 Aug 2026
Received by Luton
-
26 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 6 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Luton took a median of 80 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with Luton for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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Other advertising applications
In Luton
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26/00823/ADV Awaiting decision
Unit 2 Chevette Court Kimpton Road Luton LU2 0GS
Display of 2 externally illuminated Fascia and 1 non-illuminated projecting sign, and 1 non-illuminated free standing signage on northern side of Kimpton Road.
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26/00754/ADV Awaiting decision
Chaul End Community Centre 515 Dunstable Road Luton LU4 8QN
Display of 13 non illuminated vinyl banners.
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26/00702/ADV Awaiting decision
I B C Vehicles Ltd Kimpton Road Luton LU2 0JX
Display of four non-illuminated temporary signs
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26/00682/ADV Awaiting decision
110 And 110A Toddington Road Luton LU4 9DY
Display of 2 front non-illuminated advertising boards. - (Retrospective)
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26/00314/ADV Granted
237 Dunstable Road Luton LU4 8BW
Installation of one illuminated surround sign and one illuminated logo panel. Retrospective